Director, Strategic Public Relations

Director, Strategic Public Relations

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Job Summary

This role will be responsible for creating and implementing an external media strategy that elevates the Farmers brand and highlights our value proposition for all stakeholder audiences, including agents, customers, and employees. It will initiate communication campaigns to build brand awareness and reputation, identify emerging trends, develop preventative measures, and maintain strong media relationships to consistently promote a favorable public perception. Additionally, this role oversees the external communications function, sets strategy and priorities for the team, and ensures the execution of business plans to achieve desired outcomes.

Essential Job Functions

Continuously monitor industry trends, current events, and potential risks to identify opportunities for proactive communication and mitigate potential crises.

Stay ahead of the curve by recognizing new communication channels and opportunities to leverage them for positive brand exposure.

Initiate strategic communication campaigns by actively developing compelling content and press releases to generate positive media coverage.

Develop clear, consistent messaging that resonates with target audiences across various communication platforms.

Cultivate strong relationships with journalists, influencers, and key stakeholders to secure favorable media placements, positive press coverage, and build trust.

Utilize analytics and insights to measure the effectiveness of PR campaigns and adjust strategies accordingly.

Align organizational goals and strategies, including proactive messaging, media outreach, and social media campaigns.

Advise senior leadership on public communication strategies and prepare them for media interviews.

Partner with marketing, distribution, and other departments to ensure aligned messaging and coordinated efforts.

Education Requirements

Bachelor’s degree in journalism, communications, business, marketing, or a related field (preferred).

Experience Requirements

Minimum 7–10 years of experience in public relations, media strategy, or a related role, with a proven track record of success.

Agency experience preferred.

Experience directly and indirectly leading a cross‑functional team.

Working knowledge and understanding of how insurance and risk‑based entities function is required.

Ability to exercise good judgment on balancing aggressiveness and sensitivity with regard to media relations.

Physical Actions

This role, whether performed virtually or in an office setting, will include normal and customary distractions, noise, and interruptions. It involves sitting or standing for extended periods, occasionally reaching overhead or bending, twisting, pulling, and stooping. It also requires handling of objects weighing 0–10 pounds, using a computer, keyboard, and other office equipment for extended periods.

Benefits

Competitive salary commensurate with experience, qualifications, and location.

Salary ranges (subject to state / location) : CA $173,440–$276,320; CO $162,640–$238,480; HI / IL / MN / VT $162,640–$255,090; MA $162,640–$255,090; MD $162,640–$255,090; DC / NJ / NY / OH $162,640–$276,320; Albany County, NY / Cleveland, OH $173,440–$238,480; WA $162,640–$289,875.

Bonus opportunity (based on company and individual performance).

401(k) plan.

Medical, dental, vision coverage.

Health Savings and Flexible Spending Accounts.

Life insurance.

Paid time off, parental leave.

Tuition assistance.

Additional benefits : employee volunteer programs, nonprofit partnerships, and extensive well‑being resources.

For more information, review the "What we offer" page at

Location(s)

United States – Phoenix, AZ; Woodland Hills, CA; Grand Rapids, MI (remote / flexible).

Application Deadline

Applications for open positions typically close within 8 to 21 days after posting. Submit your application promptly.

Equal Opportunity Statement

Farmers is an equal‑opportunity employer and does not discriminate on the basis of race, color, religion, gender, sexual orientation, gender expression, genetic information, national origin, age, disability, marital status, military or veteran status, or any other protected status. Farmers accepts all qualified applicants, including those with criminal histories, in accordance with applicable law. This employer is prohibited from employing individuals convicted of felony offenses involving dishonesty or breach of trust without prior written consent from the state Department of Insurance.

Additional Information

Farmers believes in a culture of collaboration, creativity, and innovation and offers a hybrid work environment that combines the best of both worlds. The role may be performed virtually or in office, with at least three days in office for employees within fifty miles of a corporate office.

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