Brand Manager (REMOTE - US)

Brand Manager

The Brand Manager plays a pivotal role in defining and executing the strategy for their product categories in the Professional Automotive Aftermarket channel. This role will lead Voice-of-Customer (VOC) initiatives to identify market insights and trends and turn them into new product commercialization opportunities. This role will collaborate with Sales to identify and implement programs to accelerate growth. In addition, this role will also be responsible for actively managing the product portfolio as well as working with Marketing Communications to develop sales tools that effectively communicate our value proposition. This role works closely within a cross-functional organization to drive growth and achieve Business Unit objectives.

Essential Duties and Responsibilities :

• Customer Intimacy : Gain strong understanding of voice of customer through qualitative and quantitative market research that drive product strategy and development. Lead customer segmentation to ensure proper targeting and prioritization. Develop and execute brand strategy to drive financial growth.
• Customer Back Innovation : Execute the new product development roadmap to seize key market opportunities. Champion the Innovation Stage Gate process through effective collaboration. Responsible for new product launch efforts including forecasting volumes, end user validation, integrated marketing planning as well as sales and channel training.
• Product Portfolio Management : Lead and execute product portfolio strategy including management of existing product mix and pricing strategy. Responsible for product line maintenance including SKU rationalization and simplification to optimize product mix and financials.
• Communications : Develop value proposition and effective sales tools & programs / promotions to communicate differentiation. Collaborate with Marcomm to develop collateral for both print and digital platforms; Participate in tradeshows to increase brand awareness and lead generation. Responsible for all professional channel brand packaging and graphic updates.
• Market Landscape : Build a full understanding of the market dynamics including customer and end user trends, competitive trends and actions and drive market sizing efforts to ensure focus on addressable market including the strengths and weaknesses of our competitor products / brands.
• The Brand Manager is to uphold the rules, regulations and quality standards of the organization

Supervisory Responsibilities :

Qualifications :

Hours of Work :

ITW is an equal opportunity employer. We value our colleagues' unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential. As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship. All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.