A company is looking for a Growth Marketing Analytics professional to drive data-driven decisions in Paid Media strategies.
Key Responsibilities
Analyze performance across all paid marketing channels focusing on down-funnel metrics to optimize investment decisions
Identify actionable insights and partner with the Growth Marketing team to optimize spend and targeting
Design and lead testing agendas to understand the impact of upper-funnel investments and build predictive models for advanced bidding strategies
Required Qualifications
7+ years in Paid Media or marketing analytics roles
Advanced SQL experience is a must, with a solid understanding of statistical methods and experimentation
Experience with App Based Marketing (Android + iOS), UAC / ASA, Paid Social, and Paid Search is a plus
Strong drive and sense of ownership to autonomously drive analysis and projects
Growth Marketing • San Antonio, Texas, United States