Performance Marketing Manager, Native

Performance Marketing Manager, Native

At TaxRise, we don't just provide tax relief services; we provide hope, stability, and solutions to individuals and families facing financial uncertainty. Our team is passionate about reshaping the tax resolution industry through innovation, empathy, and unwavering commitment to our clients.

Join us and make a tangible difference in people's lives while growing your career with a team that values your contributions.

About The Role

We're looking for a Native Advertising Specialist to own end-to-end lead generation across native platforms, including Taboola, Outbrain, and Google Demand Gen. You'll be responsible for building, launching, optimizing, and scaling performance-driven campaignsfrom creative and audience strategy to landing pages and conversion optimization.

This is a high-impact, hands-on role where you'll work closely with Performance, Creative, CRO, Data, and Sales teams to drive qualified lead volume efficiently. You'll operate both strategically and tactically, building scalable campaign systems while actively optimizing performance daily.

This role is 100% on-site in Irvine, CA. If you enjoy owning campaigns from idea to execution and making decisions based on data, you'll thrive here.

What You'll Do

• Build, launch, and scale native advertising campaigns across Taboola, Outbrain, and Google Demand Gen with a focus on lead generation.
• Own campaigns end-to-end, from strategy and setup to optimization and scaling.
• Develop and test native creative (headlines, images, angles) in collaboration with Creative teams.
• Partner on or directly build landing pages and run CRO experiments to improve conversion rates and lead quality.
• Monitor daily performance, identify inefficiencies, and optimize bids, targeting, placements, and budgets.
• Analyze performance by creative, placement, audience, and funnel stage, applying insights to improve CPA and scale volume.
• Build and activate audiences, including retargeting, engagement-based segments, and expansion strategies.
• Maintain clean tracking and measurement (pixels, UTMs, conversion events).
• Report on performance, testing results, and insights, translating data into clear recommendations.
• Develop repeatable frameworks for creative testing, optimization, and campaign scaling.

Why You'll Need To Have

Nice To Have

We believe in taking care of our team so they can take care of our clients. Here's what you can expect as part of the TaxRise family :

At TaxRise, our mission is simple yet impactful : to revolutionize the way taxpayers navigate their tax challenges. We believe in the power of lifting others up, and that's the driving force behind everything we do.

When you join us, you're not just becoming part of a company; you're joining a movement. We're a team that thrives on celebrating successes and making a genuine impact on people's lives.

We're proud to be the fastest-growing company in our industry, and we're on the lookout for exceptional individuals to help us continue our journey of transformation.

If you're ready to bring your unique talents and innovative spirit to a company where your work truly matters, TaxRise is the place to be. Join us and be part of a team that's reshaping the future of tax resolution.

At TaxRise, we're proud to be an equal opportunity employer. We know that a world-class culture stems from the diversity and talent of our team. We provide equal employment opportunities (EEO) to all without regard to race, color, religion, sex, gender, gender identity, gender expression, national origin, ancestry, age, physical or medical disability, marital status, registered domestic partner status, sexual orientation, genetic information, military and / or veteran status, or any other basis prohibited by applicable law.

TaxRise is also committed to ensuring equal opportunity in employment for qualified persons with disabilities. If you require any reasonable accommodation throughout the recruiting process, please let your recruiter know.