Content Development & Marketing Director

Arkansas Children's Foundation Content Marketing Lead

Reports to the Vice President of Philanthropy and is the chief storyteller for Arkansas Children's Foundation. Lead strategy and development of marketing content initiatives for fundraising priorities, customer/donor engagement, retention, and stewardship. Collaborates with each Foundation department and the Arkansas Children's Strategic Marketing division to help define both the brand story and execute development communications, media and marketing.

Work Shift: Please see job description for details.

Time Type: Full time

Department: CC027850 ACF Content Marketing

Summary:

Reports to the Vice President of Philanthropy and is the chief storyteller for Arkansas Children's Foundation. Lead strategy and development of marketing content initiatives for fundraising priorities, customer/donor engagement, retention, and stewardship. Collaborates with each Foundation department and the Arkansas Children's Strategic Marketing division to help define both the brand story and execute development communications, media and marketing.

Additional Information:

Required Education:

Bachelor's Degree

Recommended Education:

Master's Degree

Required Work Experience:

Related Field - 10 years of experience

Recommended Work Experience:

Required Certifications:

Recommended Certifications:

Description:

1. Develop quality improvement processes. 2. Build team to meet current and future business objectives then supervise, coordinate and provide guidance for direct reports. 3. Prepare, justify and administer departmental and program budgets. 4. Maximize and manage allocated resources to achieve desired departmental and program results (staffing, space, equipment and supplies). 5. Lead strategies to improve financial performance for assigned areas and hospital, including expenses, revenue and productivity. 6. Articulate a content strategy that supports and extends Foundation and Marketing initiatives, both short and long term. 7. Collaborate with Foundation, Research and Marketing leadership to ensure timely development and deployment of content in support strategies, initiatives and campaigns 8. Performs other duties as assigned.