Digital Marketing Specialist

Digital Marketing Specialist

The Digital Marketing Specialist is a key member of the Marketing + Communications team at The MJ Companies. This role is responsible for executing and optimizing our digital marketing efforts across all channels to drive awareness, engagement, and conversions. The digital marketing specialist will collaborate across teams to ensure our digital presence supports our brand strategy, engages our audiences, and drives measurable results.

Essential Functions

Digital Campaign Management:

Plan, execute, and optimize digital advertising campaigns across Google Ads, social media platforms, and other paid digital channels to drive lead generation and conversion.

Manage SEO and SEM strategies to improve visibility, drive qualified traffic, and increase conversions.

Execute and analyze email marketing campaigns, including audience segmentation, A/B testing, automation workflows, and performance tracking.

Develop, schedule, and publish engaging content for social media channels; monitor performance and engagement.

Website & Conversion Optimization:

Optimize website performance; conduct landing page testing and implement conversion rate optimization (CRO) best practices.

Manage, update, and optimize website content for performance and user experience.

Analytics & Reporting:

Track and analyze performance across all digital channels using Google Analytics, SEMrush, and other measurement tools.

Develop dashboards and regular reports highlighting KPIs, ROI, and campaign performance.

Leverage data to make recommendations that improve campaign performance and marketing effectiveness.

Content & Brand Alignment:

Ensure all digital touchpoints reflect consistent brand voice, messaging, and visual identity.

Contribute to broader marketing initiatives, including integrated campaign planning and execution.

Competencies Required

Adaptability: Responds quickly to change and easily considers new approaches. Adapts approach, goals, and methods to achieve solutions and results in dynamic situations.

Collaborates: Builds partnerships and works collaboratively with others to meet shared objectives. Interacts with team members and colleagues in a collaborative manner that supports both effective and efficient completion of projects and achievement of outcomes.

Manages Ambiguity: Demonstrates a proactive, solution-oriented approach and handles tasks and projects even in the absence of complete information. Makes informed and timely decisions to maintain momentum, ensure progress, and achieve desired outcomes rather than waiting due to limitations.

Analytical: Utilizes logic, critical thinking, and data-driven approaches to solve problems and optimize outcomes. Gathers and evaluates relevant data before making decisions. Identifies key trends and inconsistencies to improve problem-solving.

Drives Results: Consistently achieves goals and delivers high-quality outcomes by maintaining focus, taking initiative, and overcoming obstacles. Anticipates challenges, adjusts strategies to maintain momentum, and overcomes obstacles to drive performance.

Outcomes & Measures of Success

Increased Conversion Rate: Increase conversion rate and ROI across paid, organic, and owned channels.

Brand Visibility & Engagement: Increase brand awareness, digital presence, and audience engagement across key platforms.

Campaign Effectiveness: Contribute to measurable growth in digital campaign performance, lead generation, and marketing efficiency.

Website Performance: Enhance website performance, user experience, and conversion pathways through ongoing optimization and testing.

Project Timeliness: Ensure timely completion of projects by effectively managing deadlines and collaborating with cross-functional teams.

Quality Assurance: Uphold high standards in all marketing outputs by thoroughly reviewing and refining assets before final delivery.

Business Acumen: Demonstrates continued understanding of our business, products, services, and competition.

Education

Bachelor's degree in marketing, communications, business, or a related field.

Knowledge & Experience

3-5 years of relevant experience in digital marketing, preferably in a B2B or professional services environment.

Demonstrable ability to analyze performance data, derive insights, and optimize campaigns accordingly.

Exceptional written and verbal communication skills, with strong attention to detail.

Ability to effectively prioritize tasks and employ critical thinking in problem solving.

Ability to meet deadlines in a fast-paced, quickly changing environment.

Technical Functions

Proficiency with digital tools and platforms including Google Ads, Google Analytics, SEO/SEM tools (e.g. SEMrush), and social media ad managers.

Proficiency with marketing automation and CRM platforms (e.g. HubSpot, Marketo), including campaign setup, lead nurturing workflows, and reporting.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Physical demands include sitting, talking, hearing, seeing, standing, walking, stooping, lifting (25 pounds), grasping, reaching, pushing, pulling, repetitive hand and arm motion, and fine finger manipulation in the use of a computer.

Please note this success profile is designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.