Senior Product Marketing SpecialistVirtualVocations • Pasadena, Texas, United States
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Senior Product Marketing Specialist
VirtualVocations • Pasadena, Texas, United States
[job_card.30_days_ago]
[job_preview.job_type]
- [job_card.full_time]
[job_card.job_description]
A company is looking for a Senior Product Marketing & Demand Generation Specialist to support go-to-market strategies and execute high-impact marketing programs for SaaS solutions.
Key Responsibilities
Conduct research on customer segments, industry trends, and competitors to inform positioning and campaign strategies
Define messaging pillars and assist in executing multi-channel demand generation campaigns to generate qualified leads
Coordinate cross-functional activities for product launches and maintain sales tools to support marketing efforts
Qualifications
Bachelor's degree in Marketing, Business, Communications, or related field
5+ years of experience in B2B marketing, preferably in SaaS or technology
Hands-on experience with demand generation tactics and marketing automation tools
Familiarity with SEO, paid media, and content marketing best practices
Pragmatic Marketing certification is a plus
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Product Marketing Specialist • Pasadena, Texas, United States
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