Vice President of Revenue

Vice President of Revenue

Fully Remote from Any US-Based Location

Reports To : Chief Executive Officer

About Us

At Local Crafts, we’re here to help you love what you make. We’re a team of passionate makers who value the hands‑on process and the beauty of handmade things. Crafting connects us—to ourselves, to others, and to the world. It’s our way to unwind, create, give, and sometimes, get a little wild. It’s a mindful practice that pulls us away from screens and into creativity, conversation, and yes, even a bit of math.

With a team of employees across the U.S., we design and make most of what we sell—from knitting needles and yarns to printed fabric and thread—always with care and craft at the center. Every item is tested and loved by our team, and it is this collaboration that drives us to do better every day. We’re home to a passionate community of knitters, crocheters, quilters and sewists who come to us for the highest‑quality yarns, thoughtfully designed tools, and the inspiration to bring vision to life. With a product line found nowhere else, we’re building more than a store—we’re building a movement. Now we’re seeking a Vice President of Revenue to help us grow that movement and lead the charge on turning creativity into business growth.

Role Overview

The VP of Revenue will be the architect of our growth engine, responsible for bringing more makers into our community, deepening their connection with us, and driving sustainable, profitable revenue. You’ll oversee our paid media, CRM / email, site merchandising, and affiliate / ambassador programs, working across teams to make sure every stitch of our business is designed for growth.

What You’ll Do

Growth Strategy & Execution

• Set and lead a bold revenue growth strategy that connects our products with more makers every day.
• Own the direct‑to‑consumer P&L, balancing short‑term wins with long‑term brand health.
• Shape the future of our digital ecosystem—from paid advertising to site experience to ambassador partnerships.
• Partner closely with product, creative, and operations to turn ideas into measurable growth.
• Serve as a key member of the leadership team who will help shape the future trajectory of the business.

Performance Marketing & Analytics

Site Merchandising & CRM

Ambassadors, Affiliates & Community

Leadership & Team

Building Our Community

We believe crafting is for everyone, and so is working here. Creativity thrives when different voices, perspectives, and experiences come together. We welcome team members of all races, ethnicities, ages, religions, identities, orientations, abilities, and backgrounds. If you’re excited about this role but don’t meet every single requirement, we encourage you to apply anyway. We know the best teams are built by people who bring curiosity, a willingness to learn, and a love for what they do.

Requirements

What You Bring

Salary Range

The starting pay range for this exempt / salary position is $150,000 – $180,000 per year plus bonus plan.

Benefits

We offer a generous benefits package, including :

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