Senior Demand Generation Manager

Senior Demand Generation Manager

Diligent is seeking a Demand Gen Manager to drive new customer acquisition through strategic media buying and full-funnel demand generation. This role will own paid media strategy, execution, and optimization across social, programmatic, and other digital channels, driving the right marketing mix aligned to Diligent's solutions and personas. You'll collaborate with Product Marketing, Content, and Field teams to build scalable acquisition programs, test new channels, and accelerate pipeline growth. This is a high-impact, performance-driven role at the intersection of media buying, growth experimentation, and cross-solution marketing execution.

Key Responsibilities :

• Build and execute full-funnel digital media programs that drive new logo acquisition and pipeline growth aligned to business goals.
• Own paid media strategy and optimization across social (LinkedIn, Meta, X), programmatic, and review sites (e.g., G2, Capterra), ensuring the right mix across solutions and regions.
• Develop audience segmentation and targeting strategies using 6Sense, Marketo, Salesforce, and GA4 to inform investment and improve ROI.
• Launch and scale experiments across channels, messaging, landing pages, and conversion paths to uncover new growth levers.
• Partner cross-functionally with Product Marketing, Sales, and regional Demand Gen teams to activate GTM plays and ensure alignment to ICPs and personas.
• Collaborate with SDR and AE teams to strengthen feedback loops, improve MQL quality, and optimize handoff efficiency.
• Manage campaign calendars and media budgets, ensuring performance visibility and alignment to regional and solution priorities.
• Run ongoing testing and optimization across creative, offers, and channels to drive continuous improvement in CPL, MQL>

Opp conversion, and pipeline impact.

Required Experience / Skills :

U.S pay range : $131,000 - $164,000 USD

What Diligent Offers You :

Diligent created the modern governance movement. Our world-changing idea is to empower leaders with the technology, insights and connections they need to drive greater impact and accountability to lead with purpose. Our employees are passionate, smart, and creative people who not only want to help build the software company of the future, but who want to make the world a more sustainable, equitable and better place.

Headquartered in New York, Diligent has offices in Washington D.C., London, Galway, Budapest, Vancouver, Bengaluru, Munich, Singapore and Sydney. To foster strong collaboration and connection, this role will follow a hybrid work model. If you are within a commuting distance to one of our Diligent office locations, you will be expected to work onsite at least 50% of the time. We believe that in-person engagement helps drive innovation, teamwork, and a strong sense of community.

We are a drug free workplace. Diligent is proud to be an equal opportunity employer. We do not discriminate based on race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental disability, age, military status, protected veteran status, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV / AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Diligent's EEO Policy and Know Your Rights. We are committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at recruitment@diligent.com .

To all recruitment agencies : Diligent does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Diligent employees or any other organization location. Diligent is not responsible for any fees related to unsolicited resumes.