Paid Search Manager

Paid Search Manager

At Gexa Energy, a NextEra Energy Resources company, we provide reliable low-cost energy solutions. Focused on customer satisfaction, we offer innovative electricity plans tailored to the diverse needs of Texas homes and businesses. If you're passionate about making a difference in the energy industry and delivering exceptional customer experiences, join our team today.

Come join our marketing team! We are seeking an experienced Paid Search Manager to lead online acquisition sales growth for our residential segment. This position will reside at our Houston, TX office and be responsible for developing and implementing strategies, tactics and campaigns to drive digital sales performance improvements.

In this hands-on role, the Paid Search manager will :

• Own, develop and manage our paid search strategies and external paid search agency
• Manage, measure and evaluate paid search agency performance
• Collaborate with analytics teams and external resources to drive data and insights improvements
• Partner with the agency and analytics teams to deliver in-depth reporting, analysis, and insights to key stakeholders, providing an explanation of what is occurring in the paid search space
• Oversee and drive ongoing optimization efforts to meet sales and cost per acquisition (CPA) targets
• Collaborate with and advise agency partners on keyword analysis, bid management, negative keyword strategies, ad creative and landing page strategy
• Have the capability to manage paid search campaigns internally

This individual must have strong, practical working experience managing paid search campaigns, including strategy, configuration, and optimization. The ideal candidate will have agency experience, as well as in-house marketing experience managing outside agencies. This position reports to the Director of Marketing and has direct oversight of digital agency partners to drive business performance.