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Associate Director, Marketing
Associate Director, MarketingUSA Jobs • Columbus, OH, US
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Associate Director, Marketing

Associate Director, Marketing

USA Jobs • Columbus, OH, US
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Field Engagement Capabilities (FEC) Associate Director (Band 400) - Field Access Management CRM Strategy And Operations Lead

The Field Access Management CRM Strategy and Operations Lead, reporting to the US Director of Field Engagement Capabilities, is responsible for defining and executing the strategic roadmap for the Field Access Management (FAM) CRM. This leader will ensure CRM capabilities are fully operational and aligned with priority business needs.

Serving as a cross-functional liaison, the FAM CRM Strategy and Operations Lead collaborate with technical teams, customer-facing operations, compliance, and external partners to drive seamless CRM enhancements, operational readiness, and digital enablement. The role combines strategic planning, agile execution, stakeholder engagement, and platform optimization to advance CRM effectiveness and customer engagement.

By leveraging a deep understanding of customer-facing functions, this leader partners with stakeholders across business and technical teams to evolve the strategic customer engagement model. As the CRM business owner, the Lead directly supports the transformation to a bi-directional engagement approach through CRM capabilities and processes.

Key Responsibilities

  • Define and communicate a clear strategic vision and roadmap for FAM CRM that aligns with enterprise objectives, enhances user experience, and leverages market best practices.
  • Serve as primary relationship lead for FAM CRM partner.
  • Maintain and execute the strategic FAM CRM roadmap, continually identifying opportunities for enhancement by following market trends and partnering with internal stakeholders and users to ensure business needs are met.
  • Ensure CRM capabilities function as intended and related business processes are executed to maximize capability realization.
  • Align processes with compliance requirements and prepare for core strategic platform upgrades from a business perspective.
  • Triage and resolve operational issues to meet business needs.
  • Manage CRM demand planning across all business units.
  • Develop and implement measurement plans to assess success.
  • Engage with legal, compliance, and other relevant bodies to ensure alignment on new customer interaction approaches.
  • Communicate with senior business leadership to align strategies, share progress, and mitigate risks.
  • Partner with technical and strategic stakeholders to implement CRM capabilities.

Qualifications

  • Education : BS / BA degree required.
  • Experience : Minimum of 5 years in Sales / Marketing Operations, IT, field sales, field access, or account management. Proven experience as a product owner, CRM manager, or in a similar enterprise-wide solution role.
  • Expertise : In-depth knowledge of Field Access CRM platforms, agile and scrum methodologies, program / project management, capability implementation, and business process design.
  • Skills : Strategic thinking, business acumen, and the ability to connect CRM functionality to broader business strategy and customer experience. Strong verbal and written communication skills, with the capacity to translate technical concepts for non-technical stakeholders. Demonstrated cross-functional collaboration, negotiation, and influence skills. Proficient in data analysis for CRM insights and data-driven decision-making.
  • Leadership Competencies
  • Strategic Planning : Guide team success using adaptable methods to build, motivate, and lead toward shared goals.
  • Business Savvy : Leverage organizational and industry insights to identify trends and evaluate business practices and changes.
  • Decision Making : Apply analytical skills to interpret information, evaluate alternatives, and make timely, effective decisions.
  • Execution Excellence : Focus on results and compliance, set ambitious goals, measure progress, and ensure accountability.
  • Change Catalyst : Lead and facilitate change, encourage adoption of improved approaches, and drive acceptance of change within the organization.
  • Required Skills :
  • Account Management, Adaptability, Advertising Campaign Development, Agile Methodology, Business Acumen, Business Management, Business Processes, Business Process Management (BPM), Business Strategies, Business Thinking, Company Due Diligence, Creative Campaign Development, Customer Engagement, Decision Making, Digital Analytics, Marketing, Marketing Budget Management, Marketing Strategy Implementation, Market Research, Market Trends, People Leadership, Pharmaceutical Industry, Pricing Strategies, Principles of Marketing
  • Required Skills :
  • Preferred Skills :
  • Current Employees apply HERE
  • Current Contingent Workers apply HERE
  • US and Puerto Rico Residents Only :
  • Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.
  • As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities.
  • Learn more about your rights, including under California, Colorado and other US State Acts
  • U.S. Hybrid Work Model
  • The salary range for this role is
  • We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days.
  • You can apply for this role through
  • San Francisco Residents Only : We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance
  • Los Angeles Residents Only : We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance
  • Search Firm Representatives Please Read Carefully
  • Employee Status :
  • Relocation :
  • VISA Sponsorship :
  • Travel Requirements :
  • Flexible Work Arrangements :
  • Shift :
  • Valid Driving License :
  • Hazardous Material(s) :
  • Job Posting End Date :
  • Requisition ID : R375405
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