Marketing Specialist

Marketing Specialist

At Platform Science, we're working to connect everything that moves. Founded in 2015, we are an open IoT platform that partners with innovative fleets, application developers, vehicle manufacturers, and equipment providers in the transportation industry to deliver revolutionary solutions to supply chain professionals across the globe. Our employees are an engaging, diverse group of people who believe in the power of great ideas. We hire people with different experiences and perspectives to build a company culture that fuels growth through innovation. We value thoughtful actions and empathy for others. We approach challenges with resiliency and creativity, while encouraging transparency because, no matter our backgrounds or responsibilities, we are one team.

About The Role

The Marketing Specialist is a key contributor responsible for managing our social media strategy, execution, and performancewhile also supporting the broader marketing team across demand generation, customer lifecycle marketing, trade shows and events, content creation (especially video), and cross-functional initiatives with Product Marketing and Partner Marketing. This is a hands-on role ideal for someone who thrives in a fast-paced environment, enjoys wearing many hats, and wants to make a direct impact on brand awareness, pipeline growth, and customer engagement.

Essential Responsibilities

Own social media end-to-end

• Develop and manage the social media content strategy and editorial calendar.
• Create on-brand graphics, visuals, and short-form content (primarily in Canva)
• Publish posts across channels and manage scheduling and automation.
• Monitor engagement, respond to comments, and support community-building.
• Conduct social listening to identify trends, opportunities, and risks.
• Track and report on performance metrics to optimize future content.

Support core marketing channels as needed

• Assist with demand generation campaigns, including asset creation, audience targeting support, and campaign coordination.
• Help support customer lifecycle marketing programs such as nurture and retention campaigns, product announcements, and newsletters.
• Contribute to tradeshows and event planning, logistics, promotions, booth materials, and onsite support.
• Support content creation, including blogs, presentations, sales one-pagers, and especially video content (brainstorming, scripting, coordination with our video lead).
• Provide cross-team support for Product Marketing, Partner Marketing, and Sales, helping develop materials, proof points, and enablement tools.

General marketing support

• Execute multi-channel marketing initiatives across email, social, website, and events.
• Create marketing assets for the website, campaigns, and sales teams.
• Assist in analyzing social media campaign performance, traffic, and engagement data to shape future strategies.
• Own individual projects and deliverables from planning to execution.

Education and Experience

• 24 years of marketing experience, ideally in B2B SaaS or technology.
• Proven experience managing business social media channels (LinkedIn is a must; X, YouTube, and Instagram are a plus).
• Strong skills in Canva or similar design tools.
• Proficiency with tools such as GSuite and Confluence.
• Comfortable using collaboration and CRM platforms such as Slack and Salesforce.
• Familiarity with Hubspot marketing automation and analytics tools
• Excellent writing and content creation skills.
• Experience supporting cross-functional marketing, campaigns, or events.
• Highly organized, detail-oriented, and comfortable juggling multiple projects.
• Ability to work both independently and collaboratively with a creative, supportive team.

Platform Science Benefits Highlights

The company offers various benefits to regular, full-time employees including:

• Medical, dental, and vision insurance
• Short-term and long-term disability insurances
• AD&D and life insurance
• 401k plan
• Paid vacation, sick leave and holidays
• Six weeks of paid parental leave

This is a non-exempt role. The estimated hourly rate for this position is between $24.13 and $37.10 per hour. The range displayed on each job posting reflects the minimum and maximum target range for new hire hourly rates across all US locations. Compensation packages are based on many factors unique to each candidate, including but not limited to skill set, work experience, relevant trainings and certifications, business needs, market demands and specific geographical location. The hourly pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, and benefits.

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Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

At this time we only consider candidates in these states: AL, AR, AZ, CA, CO, FL, GA, ID, IL, KY, MA, MD, MI, MN, MO, NC, NH, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, and WI. In the future we plan to add more states.