Senior Product Marketing Manager - Fixed-term contract - Video Games

Senior Product Marketing Manager

Please note that the position is offered as fixed-term contract (not permanent), with possibility of renewal.

Since 1998, we've been on a mission to reshape how players interact with their favorite games, growing into a global team of over 12,000 professionals spread across 70+ studios in 26 countries.

We are always there to lend a hand to video games developers and publishers by offering a wide range of solutions : from art and audio to testing, localization and finally - Player Engagement - which is one of the fastest-growing Service Lines at Keywords Studios. Player Engagement provides technical support, community management, and trust & safety services for a wide range of AAA and Indie studios in the gaming industry.

Join us in our mission to build engaging player communities and offer outstanding experiences!

If you want to grow your career in the gaming industry as a Senior Product Marketing Manager, apply now! You will play an important role within our clients Live Services Marketing organization. You will support the Product Marketing function across a variety of mobile games, drive marketing strategy on important projects promoting awareness, adoption, engagement, and retention of our players.

You will lead marketing programs with a strong cross-functional team, composed of internal team members and agencies including Product, UA, Platform Partners, ASO, Licensors, Social, Community, Influencers, and PR to achieve business growth. You will be a vital strategic partner to our studio teams as well as our IP partner.

Responsibilities

• Define longer term marketing objectives and strategy, develop and execute go-to-market plans for new games and live services.
• Conduct market & consumer research and translate insights to inform the roadmap and marketing strategies.
• Act as a strategic marketing partner and voice of the player to studio leadership throughout the product life cycle.
• Monitor mobile market trends and the competitive landscape and be the voice of the market to the CFX team.
• Lead the cross-functional team and agencies (Creative, UA, Platform Partners, Social, Influencer, PR, ASO, Brand).
• Brief all partners on marketing strategy, positioning, and messaging and approve assets to ensure brand consistency.
• Work with the Creative team on marketing asset development.
• Collaborate with Analytics to build accountability (targets, experiments).
• Produce campaign post-mortems to highlight insights for Growth & Studio team
• Partner with finance and operations on budget management for brand programs
• Manage marketing campaign calendars, asset deliveries, and messaging for target audiences.
• Work in partnership with 1st Party and ASO to test and implement improvements across app stores.