Director of Programming - StrongerLife

Job Description

Job Description

Benefits :

401(k)

Bonus based on performance

Competitive salary

Employee discounts

Flexible schedule

Opportunity for advancement

Paid time off

Training & development

Are you looking for that workplace where you can be part of a fun, energetic, and professional team that loves what they do? Our corporate office is growing and we are looking for a Director of Programming to focus on a new branch of our business called StrongerLife.

WHO WE ARE :

StrongerLife is a fitness gym designed specifically for the needs of people 55+ adults. Created by Physical Therapists and led by Professional Coaches, our program focuses building strength, endurance, balance, and cognitive health in a supportive community - we offer Group Classes and Personal Training.

The Director of Programming is responsible for developing group fitness and personal training curriculum to be delivered in StrongerLife centers across the U.S. and Canada. This leader will be responsible for continuously improving and evolving programming to i) incorporate the latest in clinical evidence on topics of relevance to 50+ active aging, ii) adapt to competitive and market trends, and iii) incorporate member and coach programming feedback. In addition to developing programming, this role will manage the dissemination of programming content throughout the StrongerLife Network along with training to prepare coaches working in StrongerLife Centers to deliver great classes. The ideal candidate has a strong background in exercise science, kinesiology, geriatric wellness needs, excellent communication skills, and an ability to lead and motivate others.

Key Responsibilities :

Programming & Curriculum Development

• Develop program content, including workout routines, floor function and flow, and exercise modifications for various fitness levels and populations.
• Evaluate the effectiveness of existing classes by monitoring attendance, gathering member feedback, and analyzing performance metrics.
• Research, design, and pilot existing and new group fitness classes and programs to meet evolving member interests and target market trends.
• Stay informed on the latest clinical evidence around active aging and best practices through continuing education and training.

Training & Delivery

• Develop and conduct training related to each programming drop which prepares Head Coaches and Coaches across the StrongerLife network on how to articulate the benefits of the programs as well as to coach classes with consistently high quality.
• Establish coaching standards for all movements and systems for measuring coach and class quality
• Implement systems for gathering coach / member feedback which allow for timely adjustment of programming, floor setup, or movements as needed.

Educational Content & Workshops

• Develop content outlines for periodic workshops which can be delivered in the center by Head Coaches and Center Leaders to educate members and build community. (Workshops will be in addition to core group classes and personal training)
• Maintain an ongoing roadmap of educational content topics which will inform members on topics related to healthy aging and which StrongerLife programming addresses (ie : benefits of strength training for bone health, benefits of foot / toe strength for fall prevention, etc.)
• Build and leverage a Programming & Content Advisory Network to bring added expertise and clinical evidence to the StrongerLife community.

Qualifications :

• Bachelor's degree in exercise science, kinesiology, or a related field, or equivalent experience.
• Doctorate in Physical Therapy strongly preferred.
• Experience in group fitness instruction and program development.
• Strong leadership, interpersonal, and motivational skills.
• Excellent organizational and communication skills.
• Nationally recognized Group Fitness Certification (e.g., ACE, AFAA, NASM) preferred.
• CPR / AED and First Aid certifications.