Direct Mail Marketing Lead

A company is looking for a Direct Mail Lead to oversee the strategy and execution of their direct mail program.

Key Responsibilities

Define and lead the direct mail strategy, including targeting, offer design, and testing roadmap

Partner with credit to ensure direct mail delivers profitable customer acquisition

Design and execute structured tests to continuously improve campaign performance

Required Qualifications

Hands-on experience running direct mail for lending products, preferably credit cards

Proficiency in SQL and Python for evaluating performance metrics

Understanding of prescreened acquisition strategies and credit policy

Highly autonomous and organized with end-to-end channel execution experience

Results-focused with a strong bias toward experimentation and measurable outcomes