Marketing Program Manager

A company is looking for a Marketing Program Manager to drive pipeline growth for key product lines.

Key Responsibilities

Develop, execute, and optimize integrated marketing programs to generate qualified pipeline for Video

Collaborate with cross-functional teams to define audience segmentation and launch product-specific campaigns

Monitor funnel metrics and manage budgets to ensure campaigns drive measurable business impact

Required Qualifications

5+ years of B2B marketing experience in a SaaS or technology environment

Proven track record of generating qualified pipeline through integrated marketing programs

Experience with marketing automation and CRM tools such as Salesforce or HubSpot / Marketo

Strong collaboration skills and ability to influence cross-functional teams

Excellent organizational skills to manage multiple concurrent initiatives