A company is looking for a Marketing Program Manager to drive pipeline growth for key product lines.
Key Responsibilities
Develop, execute, and optimize integrated marketing programs to generate qualified pipeline for Video
Collaborate with cross-functional teams to define audience segmentation and launch product-specific campaigns
Monitor funnel metrics and manage budgets to ensure campaigns drive measurable business impact
Required Qualifications
5+ years of B2B marketing experience in a SaaS or technology environment
Proven track record of generating qualified pipeline through integrated marketing programs
Experience with marketing automation and CRM tools such as Salesforce or HubSpot / Marketo
Strong collaboration skills and ability to influence cross-functional teams
Excellent organizational skills to manage multiple concurrent initiatives
Marketing Program Manager • Baton Rouge, Louisiana, United States