PR Marketing Analyst Senior (Social Media)

Salary Range

Grade

116

Work Schedule

Monday - Friday, 8am - 5pm

Summer Hours : Monday - Thursday, 7am-6pm

Work Calendar

12 Months

Maricopa Summary

Are you looking for a place to work where you can make a real difference in the lives of over 200,000 college students every year?

Would you like to be part of an organization that adds $ billion dollars to the economy and supports nearly 100,000 jobs in the fastest growing county in the United States?

Whether you’re teaching, working, or learning Make It Happen At Maricopa County Community Colleges!

About Us

• Many of our campuses have received grant awards through the to improve undergraduate STEM Education : Hispanic-Serving institutions program (HSI Program).
• Commitment to diversity, inclusion, equity and employee groups to create an environment of shared governance
• One of the largest community college systems in the country
• 2020 Healthy Arizona Worksites Program recipient
• Named 19th Best Employer for Women by Forbes
• 2019 No. 42 in Arizona’s Best Employers

Campus Statement

Paradise Valley Community College (PVCC) is a that supports a environment where mutual respect, equity and understanding and incorporating views from dissimilar frames of reference are encouraged and valued. Please review PVCC's and join us on our continued path of student success.

PVCC’s Commitment to Diversity, Equity and Inclusion :   As a college we embrace equity, engagement, inclusion and innovation. We seek to continuously improve our campus through diverse identities, expertise and perspectives. We are committed to creating engaging relationships that inspire and support all learners to increase their capacity for personal growth and positive social change. PVCC provides access to these opportunities in a welcoming, inclusive, and supportive environment for all our students, employees, and community members.

Benefits

The Maricopa County Community College District (MCCCD) is committed to providing you with a competitive, comprehensive benefits program that provides the care you and your family need to lead healthy and productive lives. Our benefits are designed to provide support for every life stage and lifestyle in our community.

Job Summary

Paradise Valley Community College (PVCC) is seeking a PR Marketing Analyst Sr (Social Media) to play a crucial role in understanding and engaging with PVCC’s diverse segment audiences. This position leads the development of impactful content across various digital channels, including social media, email, and apps. This role will translate marketing strategies into compelling digital content, leveraging audience research and performance insights for optimal results. The PR Marketing Analyst Sr (Social Media) will stay updated on best practices and tools in digital communications, creating cohesive and engaging digital content. To best serve the students, divisions / departments, and college, this position requires a physical presence on campus.

Required Additional Application Instructions : Please provide a minimum of three professional samples of your original work with your application. An online portfolio that contains the samples is acceptable. Samples can be submitted as attachments or as links within an attachment. Please do not disclose intellectual property of a current or former employer.

Additional Information

Would you like to work at an “Aspen Institute Top 150 Community College'' that transforms lives on a daily basis in a fast-paced, collegial environment? Join our Paradise Valley Community College (PVCC) team to make a difference in our community, enact positive social change, and improve students' lives everyday.

PVCC is eligible to apply for the 2023 Aspen Prize for Community College Excellence. The $1 million Aspen Prize for Community College Excellence, awarded every two years, is the nation’s signature recognition for America’s community colleges.

Even more importantly, PVCC, which has earned this recognition biennially since 2013, is the only community college in Arizona to achieve this distinction this year. The colleges selected for this honor stand out among more than 1,000 community colleges nationwide as having high and improving levels of student success as well as equitable outcomes for Black and Hispanic students and those from lower-income backgrounds.

The Aspen Institute evaluates various criteria in its selection process and validates the levels of active and engaged learning in the classroom and the progress PVCC is making with the implementation of Guided Pathways.

1) First-year retention rates

2) Graduation rates 150 percent normal program completion time

3) Improvement of student success rates over time

4) Graduation rates of underrepresented minority students

5) Graduation rates of low income students

Essential Functions

30% Develops and coordinates content creation for PVCC’s digital platforms, including social media posts (both paid and organic), email campaigns, and app communications.

20% Collects, writes and disseminates content for college’s social media platforms, blog posts website, newsletters, and marketing materials, ensuring accuracy and consistency with messaging, voice, tone, style, and brand guidelines. Plans and conducts interviews with students, staff and faculty as appropriate. Manages the Marketing Student Ambassador Program.

15% Assists communications team with writing and editing website content using search engine optimization, best

practices to improve performance and lead generation.

15% Partners with Student Affairs teams to create specific enrollment campaigns for organic and paid social media, including Recruitment, Financial Aid, Early College, and other relevant stakeholders, will also implement multicultural campaigns that support the colleges’ Diversity, Inclusion, and Equity initiatives.

10% Cultivates and maintains strong media relations for PVCC; coordinates media coverage and public relations for

college events, programs, and services, conducts proactive outreach as well as response to press inquiries; prepares,

writes and distributes various written content including press releases and articles.

5% Attend / cover campus events and activities, some of which occasionally events occur outside of regular business hours.

5% Other duties as assigned by supervisor.

Minimum Qualifications

Bachelor’s Degree in communications, public relations, marketing, journalism or related field and four years of professional journey level experience in developing and implementing social media content for marketing and public relations activities, projects and campaigns.

OR

An equivalent combination of the conferred degree and directly related full-time work experience as described above sufficient to successfully perform the essential duties of the job such as those listed above, unless otherwise subject to any other requirements set forth in law or regulation, may be considered.

Desired Qualifications

1. Four (4) or more years of demonstrated experience developing content for a variety of digital and social media platforms including Facebook, Twitter, Instagram, YouTube and LinkedIn.

2. Four (4) or more years of experience working with social media monitoring and reporting tools in order to track content effectiveness and prepare reports.

3. Four (4) or more years of experience in the development and deployment of integrated marketing communications campaigns.

4. Four (4) or more years of experience in CRM systems and disseminating campaigns and promotions through electronic delivery systems.

5. Four (4) or more years of proficient writing and content creation skills for social media, digital, and earned media platforms, as demonstrated by the submission of a professional design portfolio. (See details in “