Job Description
Job Description
Description : WHO YOU ARE :
- A proactive, hands-on marketing expert who thrives in a “roll-up-your-sleeves” environment
- Skilled in marketing project management with a proven ability to drive initiatives from concept to execution
- Experienced with CRM platforms, lead management, and data-driven decision making
WHAT YOU WILL DO :
Elevate existing “silicon valley” tech-enabled marketing programs and scale them to the next levelTake direct ownership of both strategy and execution across demand generation and lead management initiativesDrive measurable results and celebrate tangible wins that have an immediate business impactReceive direct mentorship from executive leadership (CMO-level) while growing your own leadership skillsThrive in an environment that values long-term stability and strong organizational supportIf this sounds like the right fit for you, apply to Cypress Lawn, an award-winning Great Place to Work!
Job Responsibilities
Own the entire lead funnel from creation - launch - iterationMaintain a CRM system to manage lead interactionsCreate project plans (budget, timelines, ownership) and execute on timeCreate and optimize email campaignsManage marketing campaigns for onsite eventsCreate or manage the creation of content for various initiativesManage existing agency and ensure performance of their deliverables :? SEO? PPC? Facebook post management? Facebook ads? Content? CreativeLiaison with other Cypress Lawn leadership membersDevelop PowerPoint and present campaigns to internal sales associates and management teamsAnalyze and report on marketing effectiveness (campaign KPI’s, Board of Director reporting)Manage budget and ensure cost-effective operationsThis position requires 80%-90% on-site work.
Requirements :
SKILLS AND QUALIFICATIONS :
Bachelor’s degree in marketing, communications, or a related field5+ years of experience in digital marketing and demand generation2+ years of marketing campaign developmentProven track-record of achieving KPIs (campaign experience may include direct mail, branding, email marketing, digital marketing, grass roots events, or similar)Proven success fulfilling a qualified lead commitment from search, social, email, and other digital sourcesExperience in developing and managing relationships with external vendorsExcellent organizational and project management skillsStrong analytical and problem-solving skillsExcellent communication and interpersonal skillsAbility to work independently and take initiativeDirect experience with lead management in CRM systemsPassion for prioritizing the highest initiatives, while injecting the combination of art, science, and empathy into every decisionDeep curiosity for businesses goals to be able to provide actionable solutions