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Marketing Manager
Marketing ManagerCypress Lawn • Daly City, CA, US
Marketing Manager

Marketing Manager

Cypress Lawn • Daly City, CA, US
[job_card.30_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

Job Description

Job Description

Description : WHO YOU ARE :

  • A proactive, hands-on marketing expert who thrives in a “roll-up-your-sleeves” environment
  • Skilled in marketing project management with a proven ability to drive initiatives from concept to execution
  • Experienced with CRM platforms, lead management, and data-driven decision making

WHAT YOU WILL DO :

  • Elevate existing “silicon valley” tech-enabled marketing programs and scale them to the next level
  • Take direct ownership of both strategy and execution across demand generation and lead management initiatives
  • Drive measurable results and celebrate tangible wins that have an immediate business impact
  • Receive direct mentorship from executive leadership (CMO-level) while growing your own leadership skills
  • Thrive in an environment that values long-term stability and strong organizational support
  • If this sounds like the right fit for you, apply to Cypress Lawn, an award-winning Great Place to Work!

    Job Responsibilities

  • Own the entire lead funnel from creation - launch - iteration
  • Maintain a CRM system to manage lead interactions
  • Create project plans (budget, timelines, ownership) and execute on time
  • Create and optimize email campaigns
  • Manage marketing campaigns for onsite events
  • Create or manage the creation of content for various initiatives
  • Manage existing agency and ensure performance of their deliverables :
  • ? SEO
  • ? PPC
  • ? Facebook post management
  • ? Facebook ads
  • ? Content
  • ? Creative
  • Liaison with other Cypress Lawn leadership members
  • Develop PowerPoint and present campaigns to internal sales associates and management teams
  • Analyze and report on marketing effectiveness (campaign KPI’s, Board of Director reporting)
  • Manage budget and ensure cost-effective operations
  • This position requires 80%-90% on-site work.

    Requirements :

    SKILLS AND QUALIFICATIONS :

  • Bachelor’s degree in marketing, communications, or a related field
  • 5+ years of experience in digital marketing and demand generation
  • 2+ years of marketing campaign development
  • Proven track-record of achieving KPIs (campaign experience may include direct mail, branding, email marketing, digital marketing, grass roots events, or similar)
  • Proven success fulfilling a qualified lead commitment from search, social, email, and other digital sources
  • Experience in developing and managing relationships with external vendors
  • Excellent organizational and project management skills
  • Strong analytical and problem-solving skills
  • Excellent communication and interpersonal skills
  • Ability to work independently and take initiative
  • Direct experience with lead management in CRM systems
  • Passion for prioritizing the highest initiatives, while injecting the combination of art, science, and empathy into every decision
  • Deep curiosity for businesses goals to be able to provide actionable solutions
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    Marketing Manager • Daly City, CA, US

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