Copywriter, Marketing

POSITION TITLE: Marketing Copywriter

REPORTS TO: Content Marketing Manager

GENERAL SUMMARY: The Marketing Copywriter is responsible for writing compelling copy and reviewing copy from other Marketing copywriters. This role is essential in ensuring copy is written in a way that drives results for direct mail, event collateral, website, emails and content-rich social. This position is expected to be an exceptional writer with expertise in SEO and who can capture the Ministry's brand and their voices.

ESSENTIAL JOB FUNCTIONS:

1. Creative writing:
   1. Actively participates in team brainstorming to ensure campaign ideas remain fresh and compelling.
   2. Brings new ideas to the table for writing, content creation, and creative storytelling. Helps team members incorporate brand voice and compelling story telling, where appropriate.
   3. Develops concepts based on the marketing plan's strategic direction. Able to flesh out ideas through ideation, writing and editing.
   4. Regularly creates original content for standalone campaigns with minimal direction and supervision. This includes research and theological checks.
2. Research & writing to brand standards:
   1. Collaborates with Marketing Content Manager to develop clear, unique brand voice and personality through blog posts, digital copy, social copy, etc.
   2. Able to research and understand peer marketing standards and help define differences right for Precept.
   3. This person is responsible for understanding and writing in way that touches many audiences-those unfamiliar with the brands, those familiar with the brand, Bible study leaders, and donors.
   4. Stays up to date on best practices for all aspects of Marketing copywriting.
3. Proofing & editing:
   1. Works to make sure all written copy is fresh, relevant to the point and match the ministry's voice.
   2. Leads proofs, edits, and confirms details for their own work as well as others.
4. Expertise with different styles of writing
   1. Assists fundraising team in writing and submitting grants, fundraising letters and digital copy, updates, and event specific pieces.
   2. Writes for public relations campaigns including pieces such as press releases and public service announcements which effectively gain media exposure for Precept.
   3. Ability to write compelling eCommerce copy to drive sales and donations.
   4. Assists in social media campaign ideation, planning, and writing.
   5. In partnership with the digital team, writes effective email copy including headlines and body copy for different types of email journeys and audiences.
   6. Story writing. For example, conducting interviews with Precept students and leaders from around the world in order to write impact stories. Works with international and domestic teams to collect stories of impact.
   7. Writes long form blog posts, free Bible study resources, and social media content.
5. Expertise in knowing the functional needs to drive results
   1. Strong subject lines, headlines
   2. Clear, compelling calls to action
   3. Developing writing templates to ease writing load
   4. Friendly, easily consumable descriptions
   5. Organizes all content layout for easy reading especially for time-pressed readers
   6. Works with Digital Marketing Manager and digital team to optimize content based on SEO.
6. Adheres to production schedules and deadlines.
7. Performs other job duties as assigned.

KNOWLEDGE, SKILLS, AND ABILITIES:

1. Strong writing, copy editing and conceptual skills.
2. Strong understanding of SEO.
3. Strong theological background and able to write for Bible studies is highly valued.
4. Upholds and exudes Precept's core values of: Excited about God's Word, Servant Hearted, Happy to be Here, All In
5. Ability to lead and create original content.
6. Ability to develop new topics, research and find new stories.
7. Self-starter with determination for achieving results.
8. Ability to work in a creative, collaborative team environment.
9. Strong attention to detail with projects and deadlines.
10. Willing to travel to locations to capture stories if necessary.
11. Working knowledge of Microsoft Office, and Acrobat Suite.
12. Strong understanding of social media.
13. Ability to work with and follow project management software.

TRAINING AND EXPERIENCE:

Bachelor's degree in journalism, public relations or a related field.

3 to 5 years: copywriting

2 years: SEO

2 years: Digital marketing

Fundraising experience in a philanthropic or non-profit organization preferred

PHYSICAL DIMENSIONS: Light work: Exerting minimal force consistently to move objects less than 25 lbs.