Digital Graphic Designer (Organic & Paid Social)

About Perspire Sauna Studio

At Perspire Sauna Studio, we are committed to creating a rejuvenating and transformative experience for our guests through the use of cutting-edge infrared sauna technology. Our mission is to combine the centuries-old benefits of sweating with modern advancements to promote overall wellness. We provide a relaxing, spa-like atmosphere where guests can detoxify, relax, and revitalize their bodies and minds.

As part of our team, you will be contributing to a wellness-focused community that prioritizes health, self-care, and a personalized guest experience. We believe in the healing power of infrared saunas and strive to make wellness accessible to everyone in a warm and welcoming environment.

Mission

We are a science-based, technology-driven, and wellness-seeking sauna studio. Using the latest science and technology, we give our guests an experience that refreshes the body and mind so they leave feeling better than when they arrived.

Statement on Diversity

Perspire Sauna Studio is committed to building a diverse, inclusive and equitable workplace where everyone is treated with respect and dignity. We are an equal
opportunity employer that does not discriminate on the basis of age, race, ethnicity, class, religion, physical ability, gender or sexual orientation.

Job Summary


The Digital Graphic Designer is responsible for creating and managing a range of visual assets, mainly focused on digital graphic design for digital marketing assets including but not limited to social media assets (organic and paid), and email marketing assets. The Digital Graphic Designer will ensure that all visual designs align with company branding and messaging.

Essential Duties:

Primary Activities

• Create cohesive brand visuals: follow brand standards to ensure a cohesive visual strategy that enhances the brands identity and messaging across all platforms.
• Creative Conceptualization: Conceptualize and design innovative graphics for digital and print campaigns, ensuring they align with the brands goals and aesthetics.
• Compelling Design: Create compelling designs for marketing materials including social media video reels/content, email campaigns, print materials.
• Collaboration: work closely with the marketing team to brainstorm and design effective promotional materials and campaigns.
• Stakeholder Communication: Communicate effectively with stakeholders, understand their needs, present concepts, and gather feedback for iterative improvement.
• Quality Assurance: Conduct thorough testing and quality assurance for both design and development projects to ensure the highest standards are met.

Monthly Campaign Assets

• Social Media: Conceptualize and design compelling social media videos, static images, and motion graphics that engage audiences and reflect brand identity
• Paid Social Media: Develop on-brand video and static ads optimized for performance
• Email: Design monthly email assets that align with company branding and campaign goals
• Print: Create high-quality print assets such as posters, flyers, handouts, and in-store signage that are consistent with monthly campaign messaging

Presentations

• Create compelling content and visualize data through infographics, presentation slides, decks, print materials for both B2B and B2C marketing.

Local Studio Assets

• Understand and create local studio requests for local studios, ensuring all assets meet brand standards
• Communicate directly with franchisees to clarify requests, confirm receipt, provide updates, and deliver final approved assets
• Coordinate requests through internal HQ marketing approval processes, ensuring timely review and alignment with overall brand strategy
• Present completed local studio assets during weekly design review
• Prepares final print-ready files with accurate specifications, bleed, and color profiles to ensure high-quality production

Culture and Employee Engagement:

• Encourage a positive organizational culture that fosters engagement, collaboration, and innovation.
• Promotes a healthy work culture free from harassment and microaggressions.

Communication and Collaboration:

• Uses language that is respectful and considerate of different backgrounds and identities.

Qualifications

• Proficiency in design tools including Figma, Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere Pro, After Effects), and other relevant software.
• Demonstrated understanding of brand identities, design principles and layout, design systems, digital marketing principles, website design best practices, and performance marketing metrics
• Utilizing AI software for creative design editing (video editing, etc)
• Skilled in creating clear and engaging infographics to visualize complex data
• An intimate understanding of design, copy and web best practices/guidelines
• Highly organized individual with strong attention to detail and project management skills.
• Strong eye for digital / print layout and typography
• Ability to multi-task in fast-paced environment, manage multiple projects simultaneously, and adapt to changing priorities
• Ability to take and provide constructive critique
• Strong understanding of visual communication and storytelling
• Proficient in Google Docs, Sheets and Presentations

Nice To Have

• Franchise Experience
• Retail Design Experience
• Motion Design Experience
• Familiarity with project management tools like Wrike, Asana, Digital Stack to streamline tasks and track progress
• Wordpress and HTML coding experience

Education and Experience:

• Degree in Graphic Design
• Proven experience as a graphic designer, visual designer, or similar role
• Strong background in creative design for digital marketing
• 5 years of creative design experience in the health, wellness, and fitness industry
• Proven track record of creating compelling visuals for national brands
• Excellent organizational and project management skills with the ability to manage multiple stakeholders
• Experience working cross functionally with marketing team and franchisees.
• Analytical skills to measure, report, and optimize marketing performance
• Strong written and verbal communication skills; ability to present effectively across levels.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift objects up to 10 pounds at times.
• Job duties may require work and availability outside normal working hours.
• May require flexibility to adjust work schedule from time to time to work early or later than regular schedule.

Reasonable Accommodation

Perspire Sauna Studio is committed to providing equal employment opportunities to all individuals. If you are a candidate or an employee who requires reasonable accommodation to perform the essential functions of this role, you may request accommodation by contacting our HR department. This role must be performed with or without reasonable accommodation, and we are dedicated to working with you to identify and implement appropriate adjustments that enable your success in the position.

This is a remote position.