Marketing Analyst

Marketing Analyst

For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team, performing arts and yearbook. Focused on safety, entertainment and traditional school leadership, Varsity Spirit's 5,000+ employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, competitions, and yearbook, Varsity Spirit impacts more than a million athletes each year.

The Marketing Analyst role will own the end-to-end measurement, reporting, and analysis of marketing activitiesturning raw data into clear insights that drive strategy, optimize campaigns, and demonstrate impact on revenue.

Marketing Performance Reporting

• Assist in implementing and maintaining a KPI framework across marketing and sales channels.
• Contribute to the development of attribution models (e.g., last-touch, multi-touch) to help connect marketing activity to pipeline performance.

Insights & Analytics Support

• Analyze campaign data and performance trends to deliver insights and recommendations.
• Support budget planning and campaign strategy with historical performance data and basic forecasting models.

Dashboard Development & Maintenance

• Build and maintain marketing dashboards in Power BI and related analytics platforms.
• Ensure dashboards are accurate, timely, and user-friendly for marketers and business stakeholders.

Cross-functional Collaboration

• Coordinate with Sales Analytics, Sales Operations, and IT to validate data alignment across platforms.
• Contribute to executive and departmental reports, helping to consolidate marketing metrics and insights.

Data Quality & Optimization

• Monitor data quality and work to resolve inconsistencies in marketing and lead funnel reporting.
• Help identify opportunities for automation and process improvements within the analytics workflow.

Qualifications

• Experience with analytics tools like Power BI, Tableau, or Google Analytics.
• Exposure to marketing intelligence platforms such as Datorama, Looker, or Adobe Analytics.
• Experience with CRM/MAP systems like Salesforce CRM or HubSpot is a plus.
• Strong analytical mindset with the ability to translate data into meaningful recommendations.
• Effective communicator with experience presenting findings to a variety of stakeholders.
• Organized, detail-oriented, and capable of managing multiple tasks or projects at once.
• Comfortable working in a collaborative and fast-paced environment.
• Driven by curiosity, improvement, and data-informed decision-making.
• Ability to learn new systems and processes quickly.
• Ability to work well independently and in collaboration with others.
• Strong familiarity with productivity tools such as Microsoft Office Suites.

Education/Experience

• Bachelor's degree in marketing, business, economics, data science, or a related field.
• 35 years of experience in marketing analytics, business insights, or a related discipline.
• Proficiency in Excel and SQL; experience working with cloud-based data sources (e.g., Snowflake).
• Experience with creating dashboards and visualizations for marketing teams.

Physical Requirements

The physical demands that are described as required are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• This job operates in a professional office environment. Largely a sedentary role with some filing requiring the ability to lift files, open filing cabinets and bending or standing on a stool as necessary. Ability to sit or stand for long periods through meetings and while operating office equipment, PC's, laptop, telephone will be required.

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran's status, age or disability.