Lead Gen Analyst

Lead Gen Analyst

The Lead Gen Analyst serves as a critical part of the Commercial Strategy team, focusing on optimizing and scaling our lead generation campaigns and processes. As a driven, self-motivated, and determined individual, you will be asked to perform deep-dive analysis into lead generation campaigns and performance data. This fast-paced position will support our Sales, Client Success Manager, Commercial Leadership, Marketing, and Finance teams, ensuring our lead generation campaigns, including but not limited to email and LinkedIn, are efficient, data-driven, and highly effective.

You will be responsible for defining and executing strategies using various internal and external platforms to meet target benchmarks, book pitches, analyze campaign performance, enrich our data and develop improved methods for documentation and data quality. This role is essential for driving our business forward by turning qualified leads into booked pitches through various channels simultaneously, and for creating the robust processes and documentation needed to ensure our entire team can benefit from and implement these best practices.

Develop and optimize processes for lead generation campaigns on channels such as email, LinkedIn, etc., using a variety of internal and external platforms to ensure campaigns perform at or above expected performance benchmarks.

Research and integrate a tool or add-on for automatic data enrichment for Sojern prospects.

Analyze campaign performance metrics such as open rates, click rates, and pitches booked to derive actionable insights and show the value of our optimizations.

Partner with the Sales and Marketing teams to define campaign targeting needs, requirements, internal tracking processes and plans to meet lead generation goals. You will ensure our lead generation efforts are working with Marketing efforts and not in a silo.

Build and maintain various reporting and dashboards aimed at process optimization and sales growth.

Utilize platform features, including A / B testing, AI email copy, and LinkedIn capabilities, to enhance outreach effectiveness.

Create processes to track the outcomes of optimizations to demonstrate the value of changes.

Ensure our internal tools are aligned and communicating so as not to create any data discrepancies.

Leverage data enrichment and email verification features within our platforms to maintain high data quality for our prospect lists.

Create and maintain documentation of best practices for email lead generation and roll out these strategies to the sales team.

Bring your problem-solving and analytical skills to optimize campaigns, and communicate your insights and methodology to multiple internal stakeholders.

Assist with platform integrations and provide training to internal teams on how to best utilize features for lead generation.

Be rigorously data-driven in every aspect of your work, from analysis to communication.

Partner with Sales to ensure processes are developed, enhanced and adjusted to maintain pipeline health as new tools are integrated.

BS in Business, Data Analytics, Economics, Marketing, Management, Data Science, Computer Science, Mathematics, Statistics, or a related field.

2-4 years of hands-on experience in a data or business analytics role.

1-2 years of experience with email marketing, digital marketing, or lead generation platforms.

2+ years of Salesforce experience.

Experience with email automation tools and platforms, and a strong understanding of lead generation best practices.

Experience extracting, analyzing, and sharing insights derived from data using various tools such as Excel, SQL, and Tableau.

Excellent oral and written communication skills, with the ability to communicate strategy and methodology to various teams.

A positive, goal-oriented, and high-energy attitude, and the ability to work in a fast-paced environment, balance multiple priorities, and work with remote offices.

We take a whole-person approach to create a Sojernista Experience that allows our people to thrive, not just as employees, but as humans.

Rewards & Recognition : Competitive compensation packages, Bonusly program to reward and recognize team wins and performance, plus employees can take up to 40 hours of paid time per year to volunteer and give back to the community.

Flexibility : Flexi-Friday benefit, hybrid or remote work options for most roles, time-zone friendly work hours with async collaboration.

Connection : Team offsites planned annually, six employee resources groups, regular virtual and in office team building events, monthly company All Hands & leadership Q&As.

Wellbeing : PTO allowance to recharge, comprehensive healthcare options, paid parental leave (16 weeks for birthing parents; 12 weeks for non-birthing parents), retirement contributions and investment options (for applicable locations), travel benefits (hotel stay benefit & IATA membership), plus mental health, wellness & financial health resources.

Growth : Learning & development stipend, mentorship program, career development programs, leadership training.

Productivity : Home office tech set up (laptop, monitor, keyboard, mouse), monthly internet and phone allowance, modern tools to communicate and collaborate (Slack, Google Suite).

Our Sojernista First workplace philosophy is designed to take a flexible approach, recognizing that the needs of our employees may differ depending on their role, team, or location. What does not differ is our focus on building genuine connections, increasing global collaboration, and providing programs, tools and resources centered around the needs and wellbeing of our employees, regardless if you are working in an office, hybrid, or fully remote.

At Sojern, we believe in the power of travel as a way to bring the world together. It is that passion that drives Sojern to build smart digital solutions that help travel marketers reach travelers efficiently, and increase long-term growth, customer loyalty and profitability.

Our customers include hotels, attractions and tourism boards, and they use the power of machine learning, data science and real-time traveler data in Sojern's products to build direct relationships with travelers across social, mobile and the web. Now, more than ever, our thousands of customers rely on Sojern to drive visits, bookings, and ticket sales by engaging with travelers as they plan their travel.

As a globally distributed company, we are headquartered in San Francisco with employees based in 14 countries and counting. Our team is passionate about travel and the core values that define our culture : Win as a Team, Embrace Inclusion, Be Genuine, Deliver Wow, and Center Around the Customer. Check out our Glassdoor reviews!