Senior Product Marketing Specialist

A company is looking for a Senior Product Marketing & Demand Generation Specialist to support go-to-market strategies and execute high-impact marketing programs for SaaS solutions.

Key Responsibilities

Conduct research on customer segments, industry trends, and competitors to inform positioning and campaign strategies

Define messaging pillars and assist in executing multi-channel demand generation campaigns to generate qualified leads

Coordinate cross-functional activities for product launches and maintain sales tools to support marketing efforts

Qualifications

Bachelor's degree in Marketing, Business, Communications, or related field

5+ years of experience in B2B marketing, preferably in SaaS or technology

Hands-on experience with demand generation tactics and marketing automation tools

Familiarity with SEO, paid media, and content marketing best practices

Pragmatic Marketing certification is a plus