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E-commerce Google Media Buyer ( Account Manager)
E-commerce Google Media Buyer ( Account Manager)Activate Talent • Oakland, CA, US
E-commerce Google Media Buyer ( Account Manager)

E-commerce Google Media Buyer ( Account Manager)

Activate Talent • Oakland, CA, US
[job_card.30_days_ago]
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  • [job_card.full_time]
[job_card.job_description]

Google Media Buyer

This client provides companies and agencies with innovative digital media buying and management solutions. We offer experience, strategy & results while developing your online advertising & marketing programs. Our goal is a simple approach to a complex landscape.

We are seeking a skilled and dynamic Google Media Buyer to join our team. The ideal candidate will have a proven track record in managing and optimizing Google Ads campaigns, with a deep understanding of Google's advertising ecosystem. As a Google Media Buyer, you will be responsible for planning, executing, and analyzing paid media campaigns on Google platforms to drive results for our clients.

Campaign Strategy and Planning

  • Develop comprehensive media buying strategies tailored to client goals and objectives.
  • Conduct market research and competitive analysis to inform campaign strategies.
  • Create media plans and budget allocations based on client requirements and industry trends.

Campaign Management

  • Set up, manage, and optimize Google Ads campaigns, including Search, Display, Shopping, etc.
  • Implement keyword research and audience targeting strategies to enhance campaign performance.
  • Monitor and adjust bids, budgets, and targeting to maximize ROI and meet performance goals.
  • Performance Analysis :
  • Track and analyze campaign performance using Google Analytics, Google Ads, and other relevant tools.
  • Generate regular performance reports and insights to share with clients and internal teams.
  • Identify trends, opportunities, and areas for improvement to drive continuous campaign optimization.

    • Client Communication

  • Serve as the primary point of contact for clients regarding Google Ads campaigns.
  • Provide strategic recommendations and updates on campaign performance and progress.
  • Collaborate with clients to understand their needs and align campaign strategies accordingly.

    • Collaboration and Coordination

  • Work closely with the creative team to ensure ad creatives are optimized for performance and align with campaign objectives.
  • Coordinate with other media buyers and digital marketing specialists to ensure cohesive strategy execution.
  • Stay updated on industry trends and Google Ads platform updates to leverage new features and best practices.
  • Monitor and manage campaign budgets to ensure effective allocation and spending.
  • Analyze cost-per-click (CPC), cost-per-acquisition (CPA), and other key metrics to optimize budget efficiency.
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    Media Buyer • Oakland, CA, US

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