Brand Content Specialist (Social Media)

The Brand Content Specialist produces evergreen, trend-driven social content while driving measurable growth across the brand’s social channels. Bringing a strong understanding of internet culture and social media trends, this role produces shareable, scroll-stopping content that increases key metrics like followers, shares, saves, and comments. The Brand Content Specialist uses performance insights to optimize strategies, identify growth opportunities, and ensure all content supports broader brand and marketing goals. This individual should effectively exhibit JD Finish Line’s core values of Customer, People, Winning, Community, and Financial Responsibility in everything they do by performing the following main duties :

Maintain editorial calendars and content pipelines, ensuring all assets are delivered on time and to a high standard.

Manage daily posting, reviewing all content for accuracy, brand alignment, and visual quality.

Coordinate with internal teams to keep content production on schedule.

Create engaging content that drives audience growth, boosts engagement, and strengthens the brand’s presence across social channels.

Monitor internet trends, memes, and viral formats, translating them into content ideas that resonate with digital audiences.

Engage with the online community through comments, messages, and timely cultural moments.

Analyze social performance metrics and adjust content strategy to optimize results.

Test new content formats, features, or posting strategies to increase reach and engagement.

Foster conversations and connections within the community to strengthen brand loyalty.

Additional duties and projects as required.

Education and / or Experience

Bachelor’s degree from a 4-year college or university preferred but not required, with 2–4 years of experience in social media marketing, digital content creation, or community management; or an equivalent combination of education and experience.

Hands-on experience managing social channels including Instagram, Tiktok, Youtube and X with proven success in audience growth and engagement.

Strong understanding of internet culture, online communities, and emerging social media trends.

Required Computer and / or Technical Skills

Proficiency with social content creation, publishing tools, and analytics.

Familiarity with social listening and performance tools; Brandwatch and Google Suite experience preferred.

Strong creative instincts with the ability to quickly adapt to new formats and digital trends.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Sit for more than 6 hours per shift

Use hands to finger, handle and feel

Reach with hands and arms

Talk and / or hear

Stand for up to 2 hours at a time regularly

Walk or move from one location to another regularly

Periodically may need to climb, balance, stoop, kneel, or crouch

Lift and / or move up to 10 pounds regularly and up to 50 pounds occasionally

Punctuality and regular attendance consistent with the company’s policies are required for the position.

Average work week is (40-50) hours, which can vary depending on business need.

The work environment for this position is a moderately noisy office setting.

EEO Statement :

The Finish Line, Inc. is an Equal Employment Opportunity employer and is committed to complying with all federal, state, and local EEO laws. The Finish Line, Inc. prohibits discrimination against employees and applicants for employment based on race or color, religion or creed, national origin, alienage or citizenship status, marital status, sex, pregnancy status, age, military status, disability, or any other characteristic or class protected by law. The Finish Line, Inc. provides reasonable accommodations in accordance with applicable laws, including for disabilities, pregnancy, and religious practices.

Need accessibility assistance to apply?

Applicants who require accessibility assistance to submit an employment application can either call Finish Line at (317) 613-6890 or email us at A member of our Talent Acquisition team will respond as soon as reasonably possible. (This email address and phone number is only for individuals seeking accommodation when applying for a job.)