Industry Strategist

Industry Strategist

Acxiom is looking for an Industry Strategist to join our Product Consulting Group. You will utilize your in-depth product knowledge to support data & identity sales efforts, including pricing, product presentations, solution recommendations, and proposal creation tailored to address client / prospect needs. Key responsibilities include :

Client / Prospect Engagement and Product Consulting : Collaborate with cross-functional teams to determine client / prospect solutions. Provide consultation and expertise to internal and external stakeholders, contributing to the positioning of our products and services as superior solutions.

Strategic Alignment : Understand the broader Acxiom and agency strategies and how individual contributions align with organizational goals. Proactively identify opportunities for improvement and innovation within sales support management. Collaborate with product management on the development of new products and services based on feedback from clients / prospects.

Continuous Education : Deepen understanding of Acxiom's products, agency offerings, direct marketing strategies, and industry dynamics. Stay abreast of evolving trends in direct marketing, including key concepts, promotional channels, challenges, and solutions. Enhance knowledge of the industry landscape, including trends, vertical nuances, and competitive intelligence. Understand the differences in usage when working with regulated industry clients / prospects.

Qualifications include : 5+ years of managing or processing first and third-party data, preferably InfoBase. Knowledge and understanding of the role identity plays in the marketing ecosystem. Knowledge of the offline and digital marketing landscape and the role identity plays within and across platforms. Experience in data and identity sales support, with a proven track record of success. Understanding of direct marketing principles, digital media applications, and industry trends. Excellent communication and presentation abilities. Strategic mindset, with the ability to align individual efforts with broader organizational goals. Detail-oriented approach, with a focus on delivering high-quality solutions to complex challenges. Ability to travel up to 25%.

Primary Location City / State : Homebased - Conway, Arkansas. Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE / Vet / Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.