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Associate Media Director
Associate Media DirectorAquent • Houston, TX, United States
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Associate Media Director

Associate Media Director

Aquent • Houston, TX, United States
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  • [job_card.permanent]
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Overview

Placement Type : Permanent

Salary :

$100,000-105,000 Salary

Start Date : 11.17.2025

  • This is a remote position (Central / Eastern working hours are preferred). Candidates MUST live within one of the following states : AL, AZ, AR, CA, CO, CT, DC, GA, HI, IL, IN, KS, LA, ME, MD, MA, MI, MN, MS, MO, MT, NV, NY, NC, PA, SC, TN, TX, WA

Our client is hiring a Digital Associate Media Director to lead strategic, audience-first paid media initiatives across digital channels for enterprise B2B clients. This role plays a key part in the Media Planning and Activation team, responsible for delivering innovative, data-driven media strategies, building strong client and vendor partnerships, and driving performance through insight-led campaign planning and optimization.

B2B client experience is a hard requirement

RESPONSIBILITIES

  • In partnership with your Group Media Director and planning team members, you will lead the digital media planning process in support of enterprise client's global initiatives
  • Prepare and present digital media plans, including objective alignment, audience research, rationale, performance benchmark setting and the new thinking to elevate client campaign performance
  • Evaluate and align key endemic publications and the premium and experiential placements most aligned with the campaign and business objectives within your media plans
  • Work with the Media Activation team to ensure digital media tactics are executed per the strategic and technical requirements of the media plan
  • Lead the execution of digital media plans, including preparation of media budgets, campaign timelines, media vendor insertions, and supporting materials
  • Monitor non-biddable media buys during the negotiation process and check final buys for adherence to client-approved media plans
  • Assist the Media Finance group in reconciling budgets with actualized expenditures
  • Review 'proof of media performance' reports generated by the Media Activation Team in early campaign phases to ensure alignment with campaign goals, performance targets and projections
  • Skilled at reviewing data, identifying key takeaways, and clearly articulating the "so what."
  • Monitor daily pacing and performance of paid media campaigns with Media Activation Team, collaborating on high-level optimizations against campaign goals
  • Build executive-level media performance decks on a quarterly and half year basis to include data-informed insights and recommendations to optimize and amplify paid media performance in continued and new paid media initiatives

    • REQUIREMENTS

  • 5-7+ years of media planning experience; mix of media planning, activation, and analysis skills strongly preferred

    • (experience on client or agency side with tech firm a plus)

  • 1-3+ years of experience in managing media team members and their growth
  • Exceptional verbal and written communication skills
  • An understanding of all digital marketing communication media types (offline / omnichannel experience a plus)
  • Strong leadership skills and the ability to become an "influential consultant" to B2B, enterprise-sized clients
  • Ability to link business and marketing goals with strategic media executions
  • Well-versed in knowledge and strategic application of key software platforms, including media research and data analysis tools
  • Strong knowledge and experience with tools and platforms such as : Google Ads, Bing Ads, LinkedIn Ads, Meta Ads, The Trade Desk DSP, Google and / or Adobe Analytics, Google Analytics, comparative reporting, Excel / Google Sheets, PowerPoint / Google Slides, etc. (Tableau a plus).
  • Proficiency in media terminology, concepts, media math, calculations, KPI development, and third-party research tools

    • Platform Requirements :

    Ad channels :

  • Google Ads
  • Bing / MS Ads
  • LinkedIn Ads
  • Meta Ads
  • Programmatic Display / Video
  • Reddit Ads
  • TikTok Ads
  • X Ads

    • Reporting (strong data management skills needed)

  • Excel / Google Sheets (necessary)
  • PowerPoint (necessary)
  • Google GA4 (necessary)
  • PowerBI (good to have)
  • Looker Studio (good to have)
  • Domo (good to have)
  • Adobe Analytics (preferred)
  • Tableau (preferred)

    • Benefits : Medical, Dental, Vision after 30 days. Unlimited PTO after 90 days, 401K (company contributes 2 percent), 10 sick days, summer fridays, biweekly stipend for WFH

    #LI-JM5

    #app

    Client Description

    Global Marketing Agency

    Other Requirements

  • This is a remote position (Central / Eastern working hours are preferred). Candidates MUST live within one of the following states : AL, AZ, AR, CA, CO, CT, DC, GA, HI, IL, IN, KS, LA, ME, MD, MA, MI, MN, MS, MO, MT, NV, NY, NC, PA, SC, TN, TX, WA
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