Director of Operations

Director of Operations – Fitness Franchise (Anytime Fitness)
Anytime Fitness

Job Summary

We are seeking a dynamic and driven Director of Operations to lead our fitness franchise locations to the next level of excellence. The ideal candidate is a passionate, strategic leader who thrives in a fast-paced environment and is committed to helping people live healthier lives through fitness. This role is responsible for driving operational excellence, leading high-performing teams, scaling club growth, and ensuring a world-class member experience. You will work closely with the ownership group to grow our footprint, profitability, and impact.

Key Responsibilities

Business Growth & Leadership

• Oversee all club operations, including performance, profitability, and execution of business strategies.

• Lead and develop Regional Managers, District Managers, Club Managers, and Personal Trainers to achieve company KPIs.

• Ensure financial controls, operational standards, and member satisfaction are consistently met across all locations.

• Foster a culture of excellence, accountability, and positive energy among staff at all levels.

Club Expansion & Acquisitions

• Identify and evaluate opportunities for new club locations and acquisitions.

• Lead the turnaround of under performing clubs and optimize operations for acquired locations.

• Partner with ownership on strategic decisions around expansion and capital investment.

Sales & Revenue Development

• Drive top-line revenue by supporting and coaching teams on sales techniques and goal achievement.

• Leverage tools such as the Anytime Fitness App, body scanners, and heart rate monitors to promote training services.

• Implement systems to increase lead conversion, training sales, and long-term member value.

Brand & Community Engagement

• Serve as a key brand ambassador by establishing B2B relationships and community partnerships.

• Oversee execution of national and local marketing campaigns, community outreach, and engagement strategies.

• Encourage innovation and creativity in lead generation and promotion efforts.

Team Culture & Performance

• Inspire, coach, and hold teams accountable to performance metrics and company values.

• Create a supportive, fun, and results-driven environment for team members and leaders alike.

• Use a data-driven approach to identify performance gaps and opportunities for coaching.

Operational Oversight

• Monitor club performance metrics using reports and club management software.

• Ensure completion of daily operations tasks including lead follow-up, social media engagement, cleanliness, member management, and billing support.

• Standardize and improve systems and processes to optimize the member and staff experience.

Culture Champion

• Model and promote a positive, high-energy culture of care, encouragement, and growth.

• Inspire your team to deliver outstanding customer service and create an environment members want to be part of — and share with others.

Job Requirements

• Bachelor’s degree required; advanced degree or certifications in fitness or business a plus.

• Minimum 10 years of experience in regional or district management roles within the fitness industry.

• Proven success in growing and managing high-performing teams.

• Certified Personal Trainer or equivalent experience strongly preferred.

• Strong background in sales, customer service, and operational leadership.

• Technologically proficient and comfortable with fitness and CRM platforms.

• Flexible schedule availability (early mornings, evenings, weekends) to support teams and members.

• Must be coachable, adaptable, and thrive in a fast-changing environment.

• High energy, self-motivated, and passionate about health and wellness.

• Strong leadership, communication, and organizational skills.

• Ability to lift and move up to 50 lbs and work in an active fitness environment.

Compensation & Benefits

• Full-time position with competitive salary, based on experience.

• Performance-based incentives and growth opportunities.

• Reports directly to the business owners.

We are an Equal Opportunity Employer.
All qualified applicants will receive consideration without regard to race, religion, gender, sexual orientation, or disability status.