K-12 Marketing Lead

A company is looking for an EdTech B2B Marketing Lead focused on K-12 growth strategy.

Key Responsibilities

Design and execute marketing strategies to drive teacher signups and product adoption

Generate innovative ideas to engage teachers through various channels, including online groups and local events

Manage and grow the community of educators and the teacher ambassador program

Required Qualifications

1-2 years of marketing experience, with a minimum of 2 years in education, EdTech, or community marketing

Proven success in leading campaigns targeting teachers or educators

Experience in building brand affinity and grassroots engagement

Strong understanding of educator communication and resource sharing

Familiarity with community platforms like Facebook Groups or Circle