Marketing Manager - Historic Sites (Madison)

Introduction

The Wisconsin Historical Foundation exists to advance the mission of the Wisconsin Historical Society.

• Mission : The Society connects people to the past by collecting, preserving and sharing stories.
• Vision : Enriching and transforming lives through unparalleled access to history.
• Values : We believe that increasing the public's knowledge of history has profound societal, cultural and economic benefit.

As a 501(c)(3) tax exempt organization, the Foundation receives grants and private contributions benefiting the Society and administers the membership program.

Position Description

The Sites Marketing Manager is part of a fast-paced, in-house Wisconsin Historical Foundation marcom team that includes creative, digital, social media, public relations and strategic communications professionals who work to grow awareness of the Wisconsin Historical Society brand, resources, events and portfolio of historic sites.

The Sites Marketing Manager serves as the strategic marketing partner and primary liaison for the Wisconsin Historical Society's portfolio of historic sites across the state. This role requires strategic marketing expertise and marketing account management experience to work seamlessly between site leadership and the centralized marketing communications team to plan and execute multi-channel marcom strategies that produce measurable results and directly impact site attendance and revenue goals. The ideal candidate establishes organized, effective and informed collaboration processes to bridge and prioritize site-level needs with centralized marketing resources and expertise.

This position requires equal parts marketing planning and analysis, relationship management, and hands-on execution-functioning as both marketing strategist and internal agency account lead for the historic sites.

The ideal candidate for this position will be a strategic, organized, highly driven professional who pairs proven marketing expertise with strong account management skills, leading to effective cross-functional planning and delivery of impactful marketing campaigns.

Core Duties

Strategic Marketing Planning (45%)

Account Management & Cross-Functional Coordination (40%)

Campaign Oversight & Performance Management (15%)

Requirements

Education & Experience

Strategic Thinking & Marketing Expertise

Relationship Management

Project & Platform Management

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee should have the ability to tour the historic sites, which may include organizing transportation to and from the sites, walking on uneven terrain, climbing stairs, and navigating outdoor environments in various weather conditions. The employee should also have the ability to receive detailed information through oral communication and have close visual acuity to prepare and analyze written communication.

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BA / BS / UndergraduatePDN-a08e3757-5e62-4420-ad87-67dc3a191148