Web Merchandiser

About Printfresh

Printfresh is a Philadelphia-based, rapidly growing, woman-owned lifestyle brand known for whimsical prints, size-inclusive silhouettes, and a commitment to sustainable and ethical manufacturing. Founded by Creative Director Amy Voloshin, Printfresh began with pajamas in 2019 and has grown into a beloved brand with a loyal community of over 100,000 print and pattern lovers.

Job Mission

The Web Merchandiser plays a key role in bringing the Printfresh brand to life on Printfresh.com across mobile and desktop. Working closely with the Senior E-Commerce & UX Manager, this role is responsible for executing day-to-day site merchandising that tells a compelling visual and storytelling-driven narrative. The Web Merchandiser supports product launches, seasonal stories, promotions, and ongoing site optimization to ensure a cohesive, engaging, and high-performing online shopping experience.

The ideal candidate is highly detail-oriented, creatively minded, organized, and excited by the intersection of product, storytelling, and performance-driven e-commerce.

Key Responsibilities

• Execute day-to-day website merchandising to maintain a cohesive brand presence online
• Support product launches by updating the website according to the content calendar
• Build and update landing pages, category pages, product pages, banners, and on-site copy
• Collaborate closely with the Senior E-Comm & UX Manager to align merchandising with site strategy and UX best practices
• Partner with creative, marketing, buying, and web studio teams to request assets and support timelines
• Merchandise seasonal stories, collections, and key moments across the site
• Monitor inventory levels and adjust site presentation accordingly; partner with inventory and buying teams on replenishment needs
• Assist in cross-selling, bundling, and collection setup (including pre-sales)
• Maintain accurate tagging, product setup, and SEO-forward product descriptions
• Support CRO initiatives by assisting with setup and execution of site tests and optimizations
• Analyze photography performance and collaborate with creative teams to improve visual storytelling
• Track site health and accuracy, proactively identifying and resolving errors
• Remove discontinued or sold-out products from the site in a timely manner
• Assist with promotional and clearance merchandising strategies
• Help set up microsites or special landing pages for partnerships, launches, or campaigns
• Support reporting by pulling weekly, monthly, and quarterly performance data and observations

Requirements

Benefits

What We Offer

About Our Culture

At Printfresh, we celebrate creativity, sustainability, and a customer-first mindset. Our core values guide everything we do :