PPC Specialist

Description:

Our Company

We manage online marketing and web visibility for over 15,000 professional firms. Recognized seven years in a row as one of America’s Fastest-Growing Private Companies by Inc. Magazine, We are the premier online marketing solutions for doctors, dentists, financial professionals, and law firms nationwide – think of us as a next-generation ad agency with 15,000+ clients.

Working at Nifty

Our employees are passionate about their work and are driven by innovation. Each and every day we strive for excellence. Our work environment is equal parts casual and professional. We’re serious about our business and delivering the best service to our members, but we also make it a priority to keep things fun and exciting. Join the Nifty team, where innovation is the goal, hard work is expected, and creativity is rewarded.

The Role

In this position, you’ll work in a variety of platforms including Google ads (PPC), Bing ads (PPC), Facebook ads, YouTube ads, and more. Responsibilities will vary according to client needs, but training will be provided. The ideal candidate has strong written skills, an eye for grammar, is able to learn quickly, but also dedicates themselves to learning beyond the training. We are looking for an analytical and dedicated individual who contributes to our company culture.

Responsibilities:

• Develop custom paid search/PPC campaigns for clients
• Communicate with clients on a regular basis via email, phone, and video conferencing, review KPI's
• Manage clients marketing budgets in an effective and efficient manner
• Develop and manage a detailed project schedule and work, plan and put together monthly reports on results and progress
• Provide project updates on a consistent basis to various stakeholders about strategy, adjustments, and progress
• Utilize industry best practices, techniques, and standards
• Measure project performance to identify areas for improvement
• Maintain a positive attitude and bring value to our company culture
• Continuously learn and strive to be self-sufficient in managing clients

Skills:

• 1 - 3 Years of Google ads experience (certification is preferred)
• Managing PPC campaigns
• Experience analyzing Google Ads campaigns to make effective changes & explaining the impacts of the campaign to the end client.
• Effective communication skills with multiple departments involved in the client’s marketing campaign
• Deep understanding of Google Ads tactics including targeting, ad creation, and landing page optimization.
• Self-motivated, self-starter with the ability to figure things out & research solutions to
• problems on your own.
• Computer skills (excel/google sheets a plus)
• Design experience is a plus, but not required

Qualifications:

• Fast learner of new programs and tools
• Strong work ethic
• Self-motivated, self-starter, self-learner
• Team player
• Positive Attitude
• Ability to manage time effectively

Benefits:

• Excellent compensation and benefits package
• Generous vacation (3 weeks) and paid holidays
• Medical, dental, life, and vision plans
• 401(k) plan

Physical/Mental Requirements for the Job:

• Prolonged periods of seating
• May be requested to work overtime and weekends if deemed necessary
• Must be able to lift at least 20 pounds
• Occasional overnight travel require

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employee(s) will be required to follow any other job- related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.

All duties and responsibilities are essential job functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbent(s) will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities.

Requirements: