Talent.com
Senior Marketing Manager
Senior Marketing ManagerBiggerPockets • Washington, DC, US
Senior Marketing Manager

Senior Marketing Manager

BiggerPockets • Washington, DC, US
[job_card.variable_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

Senior Marketing Manager

Our mission is to help everyday people build wealth through real estate, and we're in the middle of an exciting transformation. We're sharpening our target audience, refining our value proposition, and moving toward a more product-forward future.

We're a lean, fast-moving team, and we're looking for a Senior Marketing Manager who can set the foundation for our B2C subscription engine and drive the next stage of growth.

About the Role : We're looking for a marketer who can think strategically and execute quickly. As a senior IC, you'll be directly responsible for driving net new BiggerPockets Pro subscriptions through full-funnel, multi-channel marketing.

You'll own the subscription growth marketing engine end-to-end :

  • Monitoring weekly funnel performance and identifying friction points
  • Owning key lifecycle touchpoints
  • Building campaigns that move users from awareness ? trial ? subscription

You'll set strategy for campaign messaging, targeting, and channel mixand then coordinate execution across email, paid media, onsite / product surfaces, lifecycle automation, webinars, and owned media. You'll work closely with Product, Content, Data, and channel owners, but you will be the one ensuring campaigns launch on time, perform, and iterate.

If you thrive on dissecting funnels, orchestrating complex work across teams, and owning a numberand you love rolling up your sleevesthis role is for you.

Own Net New Subscription Growth :

  • Own and report weekly on the full subscription funnel (email capture ? trial starts ? paid conversions).
  • Identify where users drop off and build solutions to improve trial and subscription conversion.
  • Design and maintain lifecycle journeys that drive onboarding, activation, and retention.
  • Synthesize insights from customer research, support feedback, and behavioral analytics to guide messaging and funnel improvements.

    • Lead Multi-Channel Campaigns :

  • Plan and launch integrated campaigns across email, paid media, site / onsite surfaces, webinars, and owned media.
  • Own campaign briefs, messaging, audience segmentation, and cross-functional coordination.
  • Lead go-to-market execution for new Pro features, membership perks, and other high-priority initiatives like the BiggerPockets Conference.
  • Ensure all campaign elements are consistent and conversion-optimized.

    • Test, Learn, Optimize :

  • Build and manage a structured experimentation roadmap for landing pages, pricing pages, onboarding flows, and lifecycle automation.
  • Partner with Product, Data, and Engineering to instrument tracking and measure impact.
  • Scale winning tests into repeatable playbooks.

    • What Success Looks Like :

  • Consistent growth in subscription trial starts and paid conversions
  • Increased activation of high-value Pro features
  • Lifecycle journeys that reliably move users toward action
  • A clear testing cadence and disciplined reporting that drives clarity and momentum

    • What You Bring :

  • 58 years in B2C digital subscriptions, growth marketing, lifecycle marketing, or PMM for a subscription SaaS product
  • Proven track record improving subscription or trial-to-paid conversion metrics
  • Strong operator : able to define strategy and execute it independently
  • Comfortable orchestrating complex, multi-channel campaigns (email, web, paid, in-app, owned media)
  • Analytical and data-driven; fluent in GA4, Amplitude, Iterable, and A / B testing frameworks
  • Excellent communicator who influences without authority and thrives in cross-functional environments
  • Comfortable creating clarity in ambiguity; motivated by ownership and speed

    • Compensation : $130,000$140,000 + bonus potential

    Location : Remote-friendly (Denver preferred)

    [job_alerts.create_a_job]

    Senior Manager Marketing • Washington, DC, US

    [internal_linking.similar_jobs]
    Senior Integrated Marketing Manager

    Senior Integrated Marketing Manager

    StackAdapt • Washington, DC, US
    [job_card.full_time]
    Senior Integrated Marketing Manager.StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizati...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Senior Manager, Marketing

    Senior Manager, Marketing

    American Bankers Association • Washington, DC, United States
    [job_card.full_time] +1
    Be among the first 25 applicants.Want to work for a great Organization?.The American Bankers Association is the banking industry's champion. Joining ABA makes you part of a team that : .Extraordinary ...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Senior Lifecycle Marketing Manager

    Senior Lifecycle Marketing Manager

    Navient • Washington, DC, United States
    [job_card.full_time]
    Our mission is to make higher education accessible and affordable for everyone.We empower students with financial support and supercharge their ability to pay down their debt, so they can get on th...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Senior Field Marketing Manager, Americas

    Senior Field Marketing Manager, Americas

    Qualys • Washington, DC, United States
    [job_card.full_time]
    Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!.Qualys is looking for an exceptional Senior Field Marketing Manager to join our ...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Senior Product Marketing Manager

    Senior Product Marketing Manager

    Scribd, Inc. • Washington, DC, United States
    [job_card.full_time]
    Senior Product Marketing Manager.Senior Product Marketing Manager.At Scribd (pronounced “scribbed”), our mission is to spark human curiosity. We create a world of stories and knowledge, democratize ...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Senior Product Marketing Manager

    Senior Product Marketing Manager

    Datavant • Washington, DC, United States
    [job_card.full_time]
    Datavant is a data platform company and the world’s leader in health data exchange.Our vision is that every healthcare decision is powered by the right data, at the right time, in the right format....[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Senior Product Marketing Manager US

    Senior Product Marketing Manager US

    Insider • Washington, DC, US
    [job_card.full_time]
    Senior Product Marketing Manager US.We are Insider, a B2B SaaS company that drives growth for its clients around the world. We are the #1 AI-native platform for Customer Experience and Marketingoffe...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Marketing, Senior Manager, ABM

    Marketing, Senior Manager, ABM

    Medallia • Washington, DC, United States
    [job_card.full_time]
    Marketing, Senior Manager, ABM.Medallia is the pioneer and market leader in Experience Management.Our award‑winning SaaS platform, the Medallia Experience Cloud, leads the market in the management ...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Senior Product Marketing ManagerUnited States Remote

    Senior Product Marketing ManagerUnited States Remote

    Octopart • Washington, DC, US
    [filters.remote]
    [job_card.full_time]
    Senior Product Marketing Manager.Altium is transforming the way electronics are designed and built.From startups to world's technology giants, our digital platforms give more power to PCB designers...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Senior Manager of Marketing and Communications

    Senior Manager of Marketing and Communications

    Verto Solutions • Washington, DC, United States
    [job_card.full_time]
    Senior Manager of Marketing and Communications.Managing Directors direct report; Executive Directors indirect report.The Senior Manager of Marketing and Communications serves as the lead marketing ...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Marketing Partnerships Manager | Mid-Senior

    Marketing Partnerships Manager | Mid-Senior

    Nord Security • Washington, DC, United States
    [job_card.full_time]
    At NordProtect, we’re building a complete identity theft protection service.Join the team behind Nord Security’s latest product—combining dark web monitoring, credit tracking, and identity theft in...[show_more]
    [last_updated.last_updated_variable_hours] • [promoted] • [new]
    Senior Marketing Manager, Client Engagement

    Senior Marketing Manager, Client Engagement

    Sidley Austin LLP • Washington, DC, United States
    [job_card.full_time]
    Senior Marketing Manager, Client Engagement.The Senior Marketing Manager, Client Engagement is a recognized leader within the Marketing Department. The Senior Manager serves as the go-to marketing r...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Senior Product Marketing Manager, Growth

    Senior Product Marketing Manager, Growth

    Grammarly • Washington, DC, United States
    [job_card.full_time]
    Senior Product Marketing Manager, Growth.Be among the first 25 applicants.Get AI-powered advice on this job and more exclusive features. Superhuman offers a dynamic hybrid working model for this rol...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Senior Growth Marketing Manager

    Senior Growth Marketing Manager

    Industrious • Washington, DC, US
    [job_card.full_time]
    Senior Growth Marketing Manager.Industrious is the largest premium workplace-as-a-service provider and home to the highest-rated workplaces in the industry. Everything we do comes down to creating g...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Affiliate Marketing Manager

    Affiliate Marketing Manager

    DeleteMe • Washington, DC, US
    [job_card.full_time]
    DeleteMe is the leader in proactive privacy protection.We help Individuals, Families, Businesses and Security teams reduce their human attack surface by continuously monitoring and removing exposed...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Senior Manager, Card Marketing

    Senior Manager, Card Marketing

    Apex Systems • Washington, DC, United States
    [job_card.temporary]
    Senior Manager, Card Marketing.Location : Washington, DC; New York, NY; Austin, TX; or Chicago, IL (Onsite 3 days per week. 2 days for New York-based candidates).Our client is seeking an experienced...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Senior Product Marketing Manager

    Senior Product Marketing Manager

    IFG - International Financial Group • Washington, DC, United States
    [job_card.full_time]
    Talent Acquisition Specialist @IFG | Hiring for - Gaming, Tech, Digital, Legal and Construction talent across US and Canada. B2B performance marketing team.This is a chance to lead marketing strateg...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Marketing, Senior Manager, ABM

    Marketing, Senior Manager, ABM

    Medallia, Inc. • Washington, DC, United States
    [job_card.full_time]
    Medallia is the pioneer and market leader in Experience Management.Our award-winning SaaS platform, Medallia Experience Cloud, leads the market in the management of experiences, insights, and actio...[show_more]
    [last_updated.last_updated_30] • [promoted]