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Senior Marketing Manager
Senior Marketing ManagerBiggerPockets • Washington, DC, US
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Senior Marketing Manager

Senior Marketing Manager

BiggerPockets • Washington, DC, US
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  • [job_card.full_time]
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Senior Marketing Manager

Our mission is to help everyday people build wealth through real estate, and we're in the middle of an exciting transformation. We're sharpening our target audience, refining our value proposition, and moving toward a more product-forward future.

We're a lean, fast-moving team, and we're looking for a Senior Marketing Manager who can set the foundation for our B2C subscription engine and drive the next stage of growth.

About the Role : We're looking for a marketer who can think strategically and execute quickly. As a senior IC, you'll be directly responsible for driving net new BiggerPockets Pro subscriptions through full-funnel, multi-channel marketing.

You'll own the subscription growth marketing engine end-to-end :

  • Monitoring weekly funnel performance and identifying friction points
  • Owning key lifecycle touchpoints
  • Building campaigns that move users from awareness ? trial ? subscription

You'll set strategy for campaign messaging, targeting, and channel mixand then coordinate execution across email, paid media, onsite / product surfaces, lifecycle automation, webinars, and owned media. You'll work closely with Product, Content, Data, and channel owners, but you will be the one ensuring campaigns launch on time, perform, and iterate.

If you thrive on dissecting funnels, orchestrating complex work across teams, and owning a numberand you love rolling up your sleevesthis role is for you.

Own Net New Subscription Growth :

  • Own and report weekly on the full subscription funnel (email capture ? trial starts ? paid conversions).
  • Identify where users drop off and build solutions to improve trial and subscription conversion.
  • Design and maintain lifecycle journeys that drive onboarding, activation, and retention.
  • Synthesize insights from customer research, support feedback, and behavioral analytics to guide messaging and funnel improvements.

    • Lead Multi-Channel Campaigns :

  • Plan and launch integrated campaigns across email, paid media, site / onsite surfaces, webinars, and owned media.
  • Own campaign briefs, messaging, audience segmentation, and cross-functional coordination.
  • Lead go-to-market execution for new Pro features, membership perks, and other high-priority initiatives like the BiggerPockets Conference.
  • Ensure all campaign elements are consistent and conversion-optimized.

    • Test, Learn, Optimize :

  • Build and manage a structured experimentation roadmap for landing pages, pricing pages, onboarding flows, and lifecycle automation.
  • Partner with Product, Data, and Engineering to instrument tracking and measure impact.
  • Scale winning tests into repeatable playbooks.

    • What Success Looks Like :

  • Consistent growth in subscription trial starts and paid conversions
  • Increased activation of high-value Pro features
  • Lifecycle journeys that reliably move users toward action
  • A clear testing cadence and disciplined reporting that drives clarity and momentum

    • What You Bring :

  • 58 years in B2C digital subscriptions, growth marketing, lifecycle marketing, or PMM for a subscription SaaS product
  • Proven track record improving subscription or trial-to-paid conversion metrics
  • Strong operator : able to define strategy and execute it independently
  • Comfortable orchestrating complex, multi-channel campaigns (email, web, paid, in-app, owned media)
  • Analytical and data-driven; fluent in GA4, Amplitude, Iterable, and A / B testing frameworks
  • Excellent communicator who influences without authority and thrives in cross-functional environments
  • Comfortable creating clarity in ambiguity; motivated by ownership and speed

    • Compensation : $130,000$140,000 + bonus potential

    Location : Remote-friendly (Denver preferred)

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