Campaigns Analyst (Social Media)

Moonshot is currently collecting applications for an analytical, creative, and detail-oriented Social Media Campaigns Analyst to support the design and implementation of individualized programs aiming to reach individuals at-risk of online harms - such as violent extremism, targeted violence, gender-based violence and information manipulation.

The Campaigns Analyst, under the oversight of a Campaigns Manager, will analyze social media trends and data, support the design, implementation and maintenance of advertising campaigns designed to reach target audiences and develop cross-platform pathways to connect those individuals with skilled mental and behavioral health providers. The ideal candidate will have a strong understanding of social media platforms and marketing.

Responsibilities

Monitoring and analyzing social media trends, including engagement metrics and audience demographics

Monitor and generate regular reports on campaign performance, highlighting key insights and opportunities for improvement

Coordinate with teams to develop ad creatives and messaging that resonates with target audiences

Conduct keyword research and analysis to inform advertising strategies

Use analytic tools to track and measure the effectiveness of campaigns and content

Collaborate with the intelligence insights team to incorporate emerging trends into strategies for outreach and engagement

Assist in the creation and optimization of digital advertising campaigns across various platforms including Google ads, YouTube ads, and alternative platforms

Essential Requirements

Bachelor's degree in Marketing, Communications, Advertising, or related field

Strong analytical skills with the ability to interpret data and draw actionable insights

Familiarity with a variety of social media platforms and social media analytic tools

Basic understanding of digital advertising principles and platforms

Excellent communication and interpersonal skills, with the ability to work collaboratively in a multidisciplinary team environment

Demonstrable ability to work under pressure, taking action and getting things done, both in managing your own workload and that of others

Inquisitiveness and adaptability, particularly in relation to new technology and the use of social media for research

Excellent written, verbal and interpersonal communication skills

Commitment to Moonshot's mission

Candidates will be expected to undertake any relevant security clearance procedures per the needs of clients

In addition, we require and will check on candidates' eligibility to work in the US. Candidates will be expected to undertake and pass any relevant security clearance procedures per clients' needs

Desirable Requirements

Knowledge and understanding of SEO/SEM

Advanced analysis of a wide range of traditional and non-traditional digital platforms and / or professional experience in open-source research, OSINT methods, or threat risk analysis

Subject matter knowledge in one of the following areas: violent extremism, hate crimes, human trafficking

Demonstrable experience with digital marketing on nontraditional and emerging media and social media platforms

Fluency in languages other than English

Benefits

15 days paid vacation leave, plus Federal holidays and 1 day additional paid leave for Native American Heritage Day

Full private healthcare package, including coverage for partners and children

Dental & Vision Insurance

Life & Disability Insurance

24/7 access to free counseling via our Employee Assistance Program

3% matched 401k contributions

Generous maternity and paternity leave: 26 weeks paid maternity leave, 8 weeks paid paternity leave

All permanent employees are granted share options upon employment

Salary: $50,000 - $70,000 depending on skills and experience.

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