Manager, Consumer Insights

Manager, Consumer Insights

SNIPES Manager, Consumer Insights

Bensalem, PA

Hybrid

We live sneakers, streetwear, and neighborhood culture! All Day! Every Day!

With more than 750 stores in Europe and the USA, SNIPES is one of the leading sneaker and streetwear retailers worldwide. Since opening its first store in Essen, Germany in 1998, SNIPES has been an integral part of street culture and is constantly growing thanks to its proximity to the community and regular openings worldwide.

At SNIPES, everything revolves around youth culture. In stores and online at snipes.com and snipesusa.com, our community finds a wide range of internationally renowned sneakers and apparel brands for the latest fits from head to toe. We dive deep into subcultures, sponsor some of the biggest hip-hop festivals, events, and sports teams throughout the world to stay close to our community and keep our deep roots in the global street culture community. Therefore, we work closely with key figures from the scene like DJ Khaled, our Chief Creative Officer. But whether it's sponsorships or developing grassroots projects we prioritize giving back to the community in everything we do.

SNIPES has always kept an ear to the streets to create a meaningful impact in the communities we serve. Through our community program "SNIPES serves" and its localized approach we support the needs of our communities, empower, and celebrate our dynamic culture.

Overview : Reporting to the Chief Marketing Officer, the Manager, Consumer Insights will analyze customer data to understand consumer insights, shopping behaviors and trends to drive sales and customer loyalty to SNIPES. This position will play a critical part in driving customer centricity and ensuring the success of our businesses. Through deep partnership with the business, we aim to develop a customer-focused strategic direction for our company. Insights are used across all facets of the business such as product development, marketing, customer service and more.

Responsibilities :

• Manage the company's consumer research agenda across multiple departments including marketing, stores, digital, etc.
• Ability to conduct data mining and analysis using customer surveys and competitive intelligence platforms; must understand standard research methodologies and are a trusted thought partner by our stakeholders
• Manage consumer research projects from initial design and presenting final research with clear actionable steps; must be comfortable with ambiguous questions and creating a business-oriented research plan to answer them
• Effectively manage and utilize relationships with external partners to achieve insight goals
• Comfortable with presentations in front of senior leadership to review research results
• Proactively present actionable insights to drive consumer growth
• Work closely with cross-functional partners to align consumer insights roadmap, and actionable recommendations resulting from insights projects
• Comfortable with implementing new processes and procedures in a growing department

Qualifications :

Cultural Success Factors :

Benefits with SNIPES :

Snipes USA and all its subsidiary Companies are equal opportunity employers. We will not discriminate or make hiring decisions based on race, religion, creed, color, national origin, sex, political affiliation, sexual orientation, or any other criteria that would violate any Federal or State laws.