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MarketingAtaccama • Boston
Marketing

Marketing

Ataccama • Boston
[job_card.30_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

Your Challenge

  • Cultivate the "Data Trust" Community
  • Build and nurture a community of customer advocates who provide third-party endorsement of our platform.
  • Focus specifically on building uncontested credibility within the Financial Services vertical by engaging key personas like CDOs and Risk Officers.
  • Turn customer successes into human, engaging stories that break through the monotonous B2B chatter.
  • Orchestrate Market Authority (G2, Gartner, & AEO)
  • Drive a consistent volume of high-quality reviews on Gartner Peer Insights and G2 to maintain market leadership.
  • Ensure all customer-led content is optimized for Answer Engine Optimization (AEO), feeding AI-curated search results with deep semantic context.
  • Leverage customer voices to secure share of answer citations across conversational AI interfaces.
  • Stay ahead of channels and online domains that underscore brand credibility and ensure our strategies adapt to include these moving forward.
  • Video-First Social Influence
  • Lead the production of short, focused technical videos and customer testimonials that demonstrate our "ONE AI Agent" in action.
  • Manage our social presence as a platform for advocacy and validation, rather than just corporate announcements.
  • Measure success through YouTube views and social engagement that leads to agentic platform demo requests.
  • Strategic Reference Management
  • Maintain a robust pipeline of marquee case studies that align with our 2026 strategic bets.
  • Partner with the Demand Generation, Partner and Growth Marketing teams to integrate customer proof points into account-based playbooks.
  • Social Media & Social Proof Strategy
  • Own Ataccama’s presence on all social channels.
  • Ensure that we leverage these channels for authentic customer storytelling as often as possible.
  • Develop a well-rounded social content mix strategy that is appropriate for each social platform.

Is This You?

  • Advocacy Specialist: You have a proven track record of turning "happy customers" into a "strategic lever".
  • AI-Forward: You understand how AI is reshaping the way buyers engage with brands and are ready to evolve strategies accordingly.
  • Storyteller: You can bring levity to data management and speak the language of data leaders, IT, and business stakeholders.
  • Social Expert: You understand LinkedIn, Instagram, TikTok, Reddit, and similar platforms, and know how B2B brands can/should plug into these for maximum impact.
  • Executive Amplifier: You know how to elevate senior leaders through peer-to-peer influence. You can translate executive POVs into authentic, high-impact LinkedIn and influencer-style social narratives that engage other data leaders.
  • Domain Knowledge preferred but not required: Experience in the data, analytics, or AI ecosystem and an understanding of the realities facing modern data leaders is a nice-to-have.

What Success Looks Like

  • Review Volume and Sentiment: Growth in quality review volume on G2 and Gartner Peer Insights.
  • AEO Gains: Increase in referrals from Answer Engines to the Ataccama website driven by customer-validated citations.
  • Customer Advocate Engagement: Qualitative and quantitative growth in our customer references/advocates and their active participation in co-marketing (case studies, speaking events, etc.).
  • Social followers and Engagement: Qualitative and quantitative improvement in our social media engagement with individuals outside of the business, particularly within our ideal customer profile segment.
At Ataccama, our core values are Candid & Caring, so we are upfront about our process and details that are important to you. We sometimes use AI tools to help us with things like reviewing applications, taking notes from screening conversations, scheduling interviews, or supporting assessments. These tools make the process smoother and fairer — but don’t worry, they never make the final decision. Every hiring decision is made by our Talent Acquisition Partners and Hiring Managers, with AI only acting as a helpful assistant. We believe technology should support the process, not replace the human touch. We currently use AI-assisted tools - Metaview for interview notes and Lever Talent Fit to help highlight key experience.The target OTE range for this full-time role is USD. Your exact offer depends on the scope of the role, your experience, and the skills you bring. Base salary is just one part of your compensation & wellbeing package- you will also be eligible for performance bonus, flexible time off, 401k, health benefits, an equity grant, and many other perks.Perks & Benefits • Medical Insurance (including vision & dental)• 401(k) with employer match contribution• Life Insurance• Long-term disability insurance• Employee Assistance Program (EAP)• Long-Term Incentive Program• "Bring Your Friend" referral program• Get paid vacation plus the freedom of Flexible Time Off (FTO)-a policy that lets you take additional time off when needed, supporting your work-life balance and well-being• 5 sick days• The Global Family Support Program - a paid leave program to help all parents focus on the new addition to their family• Flexible working hours & hybrid work setup• Conference tickets to the best industry events of the year• Online courses & company access to Udemy to hone your skillsWork Equipment• Company laptop• Personal cell phone contributionWhile we highly value cooperation with all our business partners, we don’t accept unsolicited resumes from any sources other than directly from a candidate. We reserve the right not to pay any fee for sending an unsolicited offer containing the details or resume of a job candidate, even if the relevant candidate is employed by our company. Apply now Go to open positions
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