DEVT300 : Marketing Research Team Lead

Marketing Research Lead

This is a pro-bono volunteer position.

JerseySTEM is a grassroots 501(c) nonprofit organization dedicated to bringing Science, Technology, Engineering, and Math ("STEM") education to 5th-8th grade girls in New Jersey underserved communities.

We partner with socially responsible companies and their employees, youth organizations in underserved communities, and civic-minded college students and universities. Together we develop and deliver innovative, hands-on, and online after school projects and inquiry-based learning opportunities that develop teamwork, 21st-century problem-solving skills, and self-esteem.

The Marketing Research Lead at JerseySTEM is a strategic thinker and data-driven professional responsible for conducting in-depth research to enhance our outreach to corporations. This individual plays a crucial role in shaping the organization's marketing efforts by providing insights and recommendations to optimize engagement, increase awareness, and foster meaningful relationships with corporate partners. Understanding the motivations and interests of corporations is key to this role, as it informs targeted marketing strategies and aligns with JerseySTEM's mission and values.

Responsibilities

• Analyze the corporate landscape to identify trends, opportunities, and challenges. Uses data-driven methods to understand corporate behavior, philanthropic interests, and engagement preferences.
• Develop and implement surveys to gather insights from corporations and other stakeholders. Ensures that surveys are methodologically sound and align with organizational goals.
• Gather information through various research methods, including interviews, focus groups, and secondary research. Interprets data to draw meaningful insights and actionable recommendations.
• Work closely with the marketing team to translate research findings into effective marketing strategies. Ensures alignment between research insights and marketing initiatives.
• Present research findings to internal stakeholders, including executives and team members, in a clear and compelling manner. Creates visual and written reports to support decision-making.

Qualifications