Talent.com
R&S Database Marketing Manager
R&S Database Marketing ManagerWestgate Las Vegas Resort & Casino • Las Vegas, NV, US
serp_jobs.error_messages.no_longer_accepting
R&S Database Marketing Manager

R&S Database Marketing Manager

Westgate Las Vegas Resort & Casino • Las Vegas, NV, US
job_description.job_card.30_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

R&S Database Marketing Manager

The SuperBook Database Marketing Manager (SB DM Manager) is responsible for developing and implementing marketing strategies to maximize the revenue and retention of the SuperBook database. The SB DM Manager collaborates with the Database Marketing, Race & Sports, Players Club, & Brand Marketing teams to create marketing programming that drives SuperBook customer acquisition, increases bet volume, ensures customer loyalty, and grows net revenues.

General Summary Of Duties :

  • Responsible for managing the team that queries and segments customer database for creating mail, telephone, and e-mail lists for marketing purposes.
  • Directly supervise the Database Marketing organization, to include recruiting and team development.
  • Maintain the general hygiene of the customer database as related to bad addresses, bad data, and duplicate accounts.
  • Research customer account information in the customer database system.
  • Light customer service calls.
  • Provide friendly, excellent service to every internal and external customer.

Role and Responsibilities : (Includes but is not limited to the following)

  • Responsible for accuracy and timelines of data in support of Direct Marketing and Special Event offers. Ensures the processes around data manipulation are efficient, accurate and meet the highest levels of data security.
  • Assists in strategic direction of specific direct marketing initiatives by coordinating analytical support, as well as interpreting these analyses and articulating sound program / offer recommendations.
  • Run canned queries, as well as write and run ad-hoc queries, against customer database using relational database query software.
  • Create and maintain Access databases that import, manipulate, and export customer data.
  • Create segmented customer lists for mail, telephone, and e-mail marketing campaigns.
  • Create offers and matrices for the segmented lists. Use in-house created software to specify customer segments, designate coupons, and create final "mail files" for all direct mail, telephone, and e-mail campaigns. Send files to vendors for execution of mail, telephone, and e-mail campaigns.
  • Manipulate and present data in Excel.
  • Identify and correct, or facilitate the correction of, bad data in the customer database.
  • Interact with members of the marketing staff and other casino departments in a friendly, understandable, and responsible manner.
  • Perform other tasks as requested.
  • Lead an organization with methods and actions that are ethical and in full compliance with all applicable laws, regulations, and Company policies.
  • Identify compliance risks and take actions necessary to eliminate or minimize risks.
  • Champion, within the organization, a commitment to honesty, integrity, and responsible corporate behavior.
  • Create a compliance culture within the organization and foster an environment where employees feel comfortable reporting potential violations or misconduct.

    • Experience Requirements

  • Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business
  • Must have previous computer experience with specific knowledge of relational database query software, Microsoft Access, and Microsoft Excel.
  • Understanding of SQL is desirable.
  • Understanding of direct mail list segmentation techniques and theories is desirable.
  • Must be very detail oriented, well organized, and self-motivated.
  • Must be able to read, write, and understand English.
  • Must be able to work in a team environment.
  • Must present a well-groomed appearance.

    • Education Requirements

  • College degree preferred, high school diploma or equivalent required
    • serp_jobs.job_alerts.create_a_job

    Marketing Manager • Las Vegas, NV, US

    Job_description.internal_linking.related_jobs
    Club Ride Marketing Manager

    Club Ride Marketing Manager

    AECOM • Las Vegas, Nevada, USA
    serp_jobs.job_card.full_time
    Marketing and Communications Professional.Regional Transportation Commission of Southern Nevadas Club Ride program.This is a Full Time (40 hour work week) role on a 4 / 10 schedule.This individual wi...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Senior Marketing Manager

    Senior Marketing Manager

    Keller Executive Search • Las Vegas, NV, US
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time
    serp_jobs.filters_job_card.quick_apply
    This is a position within Keller Executive Search and not with one of its clients.As the Senior Marketing Manager in Las Vegas, NV, this senior role is accountable for shaping marketing strategy an...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30
    Marketing Manager

    Marketing Manager

    SAHARA Las Vegas • Las Vegas, Nevada, United States
    serp_jobs.job_card.full_time +1
    serp_jobs.filters_job_card.quick_apply
    SAHARA Las Vegas is a premier boutique destination on the iconic Las Vegas Strip, offering an exceptional blend of chic accommodations, world-class entertainment, award-winning dining and vibrant g...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30
    Remote Marketing Managers (Professional, Scientific, and Technical Services) - AI Trainer ($120-$220 per hour)

    Remote Marketing Managers (Professional, Scientific, and Technical Services) - AI Trainer ($120-$220 per hour)

    Mercor • Henderson, Nevada, US
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time
    Mercor is recruiting • •Marketing Managers who work in Professional, Scientific, and Technical Services Sector • • as independent contractors working on a research project • •for one of the world’s top...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_1_day • serp_jobs.job_card.promoted
    Database Engineer

    Database Engineer

    UPLUS ACADEMY LLC • Las Vegas, NV, US
    serp_jobs.job_card.full_time
    Assist in monitoring database systems; monitor and maintain data integrity Mail resume to job site : UPLUS ACADEMY LLC, 3660 N Rancho Dr, Suite 113, Las Vegas, NV 89130.serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    USA_Database Administrator

    USA_Database Administrator

    Varite • Las Vegas, NV, United States
    serp_jobs.job_card.full_time
    Position Summary The primary objective of the Oracle Database Administrator (DBA) is to develop and maintain the corporate Oracle databases ensuring data integrity, security, retention, and recover...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Senior Business Analyst (Digital Products & Web Platforms)

    Senior Business Analyst (Digital Products & Web Platforms)

    Link Technologies • Las Vegas, Nevada, United States
    serp_jobs.job_card.full_time
    Link Technologies (LinkTechConsulting.Las Vegas-based IT consulting firm, is currently seeking a Senior Business Analyst (Digital Products and Web Platforms) to join our team.JOB SUMMARY This role ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Marketing Manager

    Marketing Manager

    Inno Supps • Las Vegas, NV, US
    serp_jobs.job_card.full_time
    Commerce, and we're looking for a data-driven marketer to blow us out of the water who knows how to turn clicks into conversions and funnels into revenue. Manage and optimize all upsell strategies —...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Marketing Project Manager

    Marketing Project Manager

    BankTalent HQ • Las Vegas, NV, United States
    serp_jobs.job_card.full_time
    Nevada State Bank, a division of Zions Bancorporation, N.As a full-service bank, we offer a complete range of consumer , private , and business banking services. Our colleagues regularly volunteer i...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Brand Marketing Manager - The Cosmopolitan

    Brand Marketing Manager - The Cosmopolitan

    MGM Resorts International • Las Vegas, NV, US
    serp_jobs.job_card.full_time
    Step into the world of The Cosmopolitan of Las Vegas, where bold ideas meet modern luxury.As our Brand Marketing Manager, you'll shape the creative energy of the resort, bringing our brand to life ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Marketing Project Manager

    Marketing Project Manager

    Blue Heron Companies • Las Vegas, Nevada, USA
    serp_jobs.job_card.full_time
    The Marketing Project Manager (MPM) is responsible for coordinating and driving marketing projects from start to finish ensuring all deliverables align with the projects goals timeline and budget.W...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Portfolio Relationship Manager - Data Centers

    Portfolio Relationship Manager - Data Centers

    Associated Bank - Corp • Las Vegas, NV, United States
    serp_jobs.job_card.full_time
    At Associated Bank we strive to create an inclusive culture where different perspectives are valued and recognized as strengths critical to our success. If you thrive in an environment where your gr...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Master Data Governance / Management - Senior Manager - Consulting - Location OPEN

    Master Data Governance / Management - Senior Manager - Consulting - Location OPEN

    EY • Las Vegas, NV, United States
    serp_jobs.job_card.full_time
    At EY, we're all in to shape your future with confidence.We'll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.Join EY and help ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Billing Specialist - Digital Marketing

    Billing Specialist - Digital Marketing

    Wynn Resorts • Las Vegas, NV, United States
    serp_jobs.job_card.full_time
    Wynn Las Vegas is seeking a detail-oriented and analytical Billing Specialist to join our team.This position is responsible for managing all aspects of budget tracking, forecasting, accruals, and i...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Associate Product Manager

    Associate Product Manager

    BluIP Inc. • Las Vegas, NV, US
    serp_jobs.job_card.full_time
    UCaaS (Unified Communications as a Service) and CCaaS (Contact Center as a Service) to businesses across hospitality, restaurants, healthcare, small businesses, and the enterprise.Our cloud-based c...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Director of Marketing

    Director of Marketing

    Planet 13 • Las Vegas, Nevada, USA
    serp_jobs.job_card.full_time
    Planet 13 is searching for a hands-on Director of Marketing to lead our Las Vegas market while supporting wholesale and brand marketing for our in-house portfolio (e. Medizin Trendi Dreamland HaHa L...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Marketing Manager

    Marketing Manager

    MassMedia • Las Vegas, Nevada, USA
    serp_jobs.job_card.full_time
    MassMedia is a women-owned digital-first media and PR agency headquartered in Las Vegas NV serving clients nationwide.For nearly three decades weve been at the forefront of marketing advertising an...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Regional POD Marketing Manager

    Regional POD Marketing Manager

    Caesars Entertainment • Las Vegas, NV, US
    serp_jobs.job_card.full_time
    Coordinate and perform ongoing tasks to support the Pod team in developing and executing marketing strategies for a subset of Pod properties. Support Pod Leader & Director in coordinating the develo...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_hours • serp_jobs.job_card.promoted • serp_jobs.job_card.new