Account Manager

Account Manager

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

The Account Manager supports Account Executives' sales efforts by taking ownership of fulfillment in such a way that the AE can play their role of being client-facing, creating opportunities and closing revenue. The AM manages the day-to-day responsibilities of accounts to ensure proper implementation of their solutions. The Account Manager influences and drives sales by providing superior customer service and support across Broadcast Television and Digital campaigns, aiming at retaining clients and growing business.

Responsibilities:

• Provide support to assigned Account Executives and advertiser list for post-sale activity including campaign implementation, maintenance, and review.
• TV Duties include but not limited to: Order retrieval from AE, Order confirmation w/client, WOT Order Entry, Pre-Empts/Make Goods, WOT Booking/Credits or Adjustments, Assist with Traffic Instruction submission, Assist with Production Requests, WOMS Post Delivery Reporting.
• Digital Duties include but not limited to: Order retrieval from AE, Order confirmation w/client, Materials collection from client, WOT Booking/Credits or Adjustments, Order Entry to Fulfillment Team for campaign implementation, Digital Creative Production submission, Avail Requests for Premion and AMP, Google Analytics and Attribution Reporting, recap requests and customization as needed
• Daily interaction with existing advertising agencies and direct clients; this responsibility includes maintenance of client schedules on television and digital in addition to implementation of special projects and promotions.
• Works in tandem with Account Executives, Marketing Director, Research Director, and Creative Services to support client needs.
• Attend sales meetings and sales trainings to gain sales, product and process information and keep abreast of company products and services to articulate to client, when appropriate.
• Partner with designated Account Executives in identifying new/incremental revenue based on campaign results.
• Assist designated Account Executives with maintenance of contracts, generating avails, traffic, make-goods, collection and overall customer service.
• Regular tracking of client audience delivery using Comscore ratings, impressions, and campaign fulfillment.
• Communicate campaign delivery to clients.
• Coordinate with team to set up new customer accounts, contracts, order entry and revisions.

Requirements:

• 1 to 3 years of account management in a professional, fast-paced media sales environment.
• Track record of successfully retaining and growing clients.
• Knowledge of marketing solutions including broadcasting and digital advertising is preferred.
• Knowledge of media ecosystem, broadcast, and digital advertising solutions.
• Prior experience using CRM systems and MS Office suite.
• Ability to make decisions and solve problems independently to support customer needs.
• Self-motivation and willingness to work as a team player are essential attributes. Demonstrate ability to be creative, flexible, and able to adapt to change with evolving priorities.
• Creative with ability to work effectively as part of a team and independently.
• Ability to handle and prioritize multiple tasks to meet deadlines.
• The position requires strong written and verbal communication skills, as well as strong organization and time management skills.

Supervision/Contacts:

• Reports to: Sales Operations Manager