Sr. Director, Marketing

Job Description

Job Description

About the Role

We are seeking a dynamic Senior Director to lead brand strategy, communications, consumer engagement, consumer insights and innovation pipeline for our fast-growing CPG dairy business. This role will have a high level of responsibility in continuing to build the equity of a 110+ year old brand, bringing it to new markets and consumers. The role will shape the product portfolio to reach more consumers and build even greater emotional connections, all while being grounded in Clover Sonoma's mission : To be the most trusted, loved and impactful dairy brand in the west.

As a purpose-driven, certified B corporation, Clover is leading the way for conscious businesses by demonstrating care for all stakeholders and moving the world forward. We are committed to lowering our environmental impact and meeting our sustainability targets, by providing kids and adults with healthy, nutritious, and delicious products that are made with care for animals, people, and the planet.

Salary Range : $190,000 - $220,000 annually, DOE

A Day in the Life

Strategic Leadership

Develop and execute the overall marketing strategy and annual plans, aligned with company growth objectives.

Define and evolve brand positioning and portfolio strategy, ensuring the brand connects emotionally with consumers while standing out in a competitive marketplace.

Create plans backed by strong consumer insights for long-term brand building, innovation, and market expansion.

Brand & Product Marketing

Lead brand management, product lifecycle strategy, and innovation pipeline.

Drive the development of new products with R&D, Sales, and Operations.

Ensure consistent brand identity, packaging, and messaging that balances authenticity, depth, and approachability.

Consumer Insights & Analytics

Champion consumer, shopper, and category insights to guide strategy and decision-making.

Track market trends, competitor activity, and consumer behavior.

Translate data into campaign, innovation, and retail activation strategies that resonate with both heart and mind.

Public Relations & Communications

Lead corporate communications, brand PR, product PR, and sustainability / impact storytelling.

Manage media relations, crisis communications, and executive visibility.

Partner with external PR agencies to elevate the brand story across earned channels.

Experiential & Consumer Engagement

Design and lead experiential marketing programs that bring the brand to life in memorable, shareable ways.

Create experiences that highlight the emotive depth of the brand’s mission and values while also celebrating its playful, fun spirit.

Integrate events, partnerships, and community activations that deepen consumer loyalty and advocacy.

Go-to-Market & Activation

Oversee integrated campaigns across digital, social, influencer, experiential, and traditional media.

Direct shopper and customer marketing programs in collaboration with Sales, ensuring alignment with retailer strategies.

Build launch playbooks that connect brand, consumer, and customer activation seamlessly.

Cross-Functional Leadership

Collaborate with Sales, Finance, R&D, and Supply Chain to deliver aligned execution.

Influence pricing, distribution, and packaging strategies for maximum impact.

Represent Marketing in retailer / customer meetings and presentations.

Team & Budget Management

Build and lead a high-performing marketing team across brand, PR, insights, and shopper marketing.

Manage and allocate marketing budgets across brand campaigns, PR, experiential, and customer marketing.

Drive accountability, ROI, and continuous improvement in marketing investments.

External Partnerships

Lead relationships with creative agencies, PR partners, event producers, and research firms.

Oversee development of creative campaigns, media strategies, and experiential activations.

Role Requirements

12+ years in marketing, with significant leadership experience in CPG food or beverage.

Proven success in brand building, consumer engagement, innovation and communications.

Strong background in PR, media relations, and corporate / sustainability storytelling.

What You Bring to the Team

Demonstrated ability to design and execute experiential marketing programs that balance emotive depth and consumer fun.

Experience in shopper / customer marketing in partnership with Customers / Sales.

Strong people leadership, budget management, and agency management skills.

Strategic thinker who thrives in a fast-paced, entrepreneurial environment and loves working as a team.

About Clover Sonoma

Based in Petaluma, California, in the heart of beautiful Sonoma County, Clover Sonoma offers high quality dairy sourced from its network of local family farms. A pioneer in sustainable dairy farming Clover has the largest organic acreage of regeneratively farmed land in the state and is committed to reducing its carbon footprint by lowering on-farm methane emissions, regenerative farming practices focused on soil health and packaging innovation. The first dairy in the US to become American Humane certified across all of its farms, Clover has delivered on its promise of producing the highest-quality dairy products — including milk, cheese, butter, and more — for more than a century. As a Certified B Corporation® Clover gives back 5% of net profits to help make nutritious food more accessible and uses its business as a power for good across its support for people, farms, animals, community and planet. For more information, please visit www.cloversonoma.com and join the conversation on Facebook, Instagram, LinkedIn, TikTok, and YouTube.

We appreciate your interest in Clover Sonoma!

Please direct all job-related inquiries to recruiting@cloversonoma.com, as we cannot accommodate phone inquiries. We are not working with outside agencies or recruiters at this time.

Clover Sonoma is proud to be an Equal Opportunity Employer and we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender (including pregnancy, gender identity, and sexual orientation), age, disability, genetic information, protected veteran status, or any other characteristic protected by federal, state or local laws. All applicants will be considered for employment without regard to these factors.