Marketing Automation & Engagement Specialist

Job Description

Job Description

Marketing Automation & Engagement Specialist

Location : Remote Reports to : Senior Marketing Operations Lead

About the Role

We are seeking a detail-oriented and creative Marketing Automation & Engagement Specialist to help power our digital marketing operations - with a strong focus on social media, audience engagement, and lifecycle automation.

This role sits at the intersection of marketing technology and content execution. You'll help bring campaigns to life across email, web, and social channels, ensuring consistency, efficiency, and measurable results. The ideal candidate thrives on both creativity and precision - someone who can design and schedule posts one moment, and troubleshoot a marketing automation workflow the next.

Key Responsibilities

• Manage and optimize social media programs , including scheduling, engagement, performance tracking, and community interaction across channels (LinkedIn, Facebook, Instagram, etc.).
• Create and automate content workflows , such as post scheduling, nurture sequences, and triggered campaigns that improve engagement and conversion.
• Support email and nurture marketing execution , including building templates, testing content, managing audience segmentation, and ensuring deliverability.
• Assist with SEO and content optimization , including keyword tagging, metadata updates, and publishing blog or landing page content.
• Monitor analytics and campaign metrics (social, email, and web) to identify trends, insights, and opportunities for performance improvement.
• Collaborate closely with the Senior Marketing Operations Lead, designer, and developer to implement campaigns efficiently and accurately.
• Maintain brand consistency across channels while tailoring content for engagement and audience behavior.
• Support marketing technology operations , including marketing automation tools, CRM integrations, and reporting dashboards.
• Stay current on emerging social tools, platform updates, and automation trends, bringing forward recommendations for process and engagement improvements.

Qualifications