Senior Finance Director, Head of Commercial Strategy & FP&A

Senior Finance Director, Head Of Commercial Strategy & FP&A

We are the VMS Co-Op, a group of fast growing companies in the Vitamins, Minerals and Supplements (VMS) space. The VMS Co-Op includes OLLY, SmartyPants and future acquisitions to come! This position's home company is OLLY.

The Role : Senior Finance Director, Head Of Commercial Strategy + FP&A (VMS)

We're seeking a high-impact, senior leadership finance role responsible for managing an $800M+ retail sales P&L across both OLLY and SmartyPants. Reporting to the VMS Chief Financial Officer, you will serve as the right hand to the CFO in all commercial and performance activitiesowning end-to-end P&L management, commercial strategy, execution, FP&A, and business performance for both operating companies.

This leader will drive the delivery of monthly, annual, and long-range (3-year) plans, ensuring both OLLY and SmartyPants achieve their financial and strategic objectives. You will lead a team of seven direct reports across OLLY and SmartyPants and partner cross-functionally with Sales, Marketing, Supply Chain, and Wellbeing leadership to achieve results.

Key Responsibilities

P&L Ownership : Lead and manage the full $800M+ retail sales P&L for both OLLY and SmartyPants, driving commercial strategy, execution, and performance management across all business levels.

Strategic Planning : Deliver monthly and annual results and develop robust 3-year strategic and financial plans to position the business for sustained growth.

Team Leadership : Manage and develop a high-performing team of seven, partnering closely with Sales, Marketing, Supply Chain, and Overheads across both operating companies. Foster a culture of accountability, continuous improvement, and high performance.

Cross-Functional & Group Partnership : Collaborate with the Wellbeing Collective Central Team and Unilever Group to set targets, deliver financial commitments, align on reporting, and evaluate strategic initiatives for financial viability.

Performance Forums : Own and lead key business forums, including internal performance reviews, quarterly business reviews with the Wellbeing Collective and Unilever, and the annual operating plan process.

FP&A Community Building : Build a strong FP&A community across both operating companies, championing performance and in-year target delivery.

Business Partnering & Insight : Provide strategic business partnering and financial insight to support business cases (e.g., Innovation, Transformations, Supply Chain, Strategic Investments) and evaluate in-flight initiatives against approved business cases, ensuring learnings are recycled into future planning.

Reporting & Analytics : Enhance reporting capabilities by leveraging advanced tools and AI and upgrade the performance management framework to drive results in Sales (Trade), Marketing (Innovation & BMI), and Supply Chain (KPIs and performance indicators). Collaborate with Data & Analytics teams to design management reporting that enables agile decision-making.

Harmonization : Lead the harmonization of reporting, tracking, and overall performance management processes across both OLLY and SmartyPants, ensuring consistency, transparency, and actionable insights at the VMS level.

Talent Development : Design and launch programs to attract and develop top finance talent, including university recruitment and ongoing team capability building.

Culture & Brand : Build personal and team brand across diverse business units and locations, acting as a visible, influential leader within the organization.

Key Stakeholders + Success Metrics

Key Stakeholders : VMS CFO, VMS CEO, VMS Leadership Team (Head of Sales, Supply Chain, Marketing, HR, R&D, IT), VMS Controller & Controlling Team, Wellbeing Performance Management Lead, Wellbeing CFO, Other Operating Companies' Heads of Performance and CFOs, Senior Leaders in the organization (cross-functional)

Measurable Success Criteria :

Achieve or exceed annual and quarterly P&L targets for both OLLY and SmartyPants.

Deliver harmonized, timely, and accurate reporting and performance management across both operating companies within 12 months.

Demonstrate measurable improvement in trade spend ROI, promotional effectiveness, Innovation business case delivery, and Gross Margin improvements along with other key business KPIs.

Build and retain a high-performing, engaged team with clear development and succession plans.

Receive positive feedback from key stakeholders and deliver on all major business forums and planning cycles.

Capabilities + Skills Required

12+ years of progressive experience in commercial strategy, FP&A, or business leadership roles, ideally in CPG, nutrition, or retail.

Demonstrated success in end-to-end P&L management and delivering commercial results on a scale.

Strong track record of business partnering with global and local teams across multiple functions (Sales, Marketing, Supply Chain, etc.).

Experience designing and implementing incentive programs and building high-performance teams.

Proven ability to harmonize and standardize reporting and performance management across multiple business units.

Exceptional communication and storytelling skills, with the ability to influence at all levels.

Strategic thinker with strong analytical, financial modeling, and leadership skills.

Advanced proficiency in financial systems, reporting tools, and data analytics (e.g., Power BI, Anaplan, D365, AI-driven platforms).

Bachelor's degree required; MBA or advanced degree preferred.

Contagious commitment, competitive spirit, and a growth mindset.

Comfortable operating in a fast-paced, high-growth, and matrixed environment.

What To Expect During The Interview Process

• Initial video screen with a member of our Talent team
• Round 1 : Conversation with the Hiring Manager + 1-2 conversations with other cross-functional team members
• Round 2 : 2-3 conversations with team or cross functional Ollies
• Final Round : Homework
• Our final round is called Homework. Candidates who participate in this round are given 3 questions in advance to answer and present to the interview panel they previously spoke with in the process. We understand every candidate is different. If you need a reasonable accommodation to adjust this procedure, please let us know as soon as possible so that we can evaluate and provide other options that work for your needs

The Details

Location : Remote, USA Hours : Full-time, Exempt (Salaried) Travel : 30% Manager : Chief Financial Officer VMS Co-Op Please note candidates must be authorized to work in the United States without sponsorship.

What We Offer :