Growth Marketing Manager, LifecycleRainier Recruiting • Santa Rosa, CA, US
[error_messages.no_longer_accepting]
Growth Marketing Manager, Lifecycle
Rainier Recruiting • Santa Rosa, CA, US
[job_card.variable_days_ago]
[job_preview.job_type]
- [job_card.full_time]
[job_card.job_description]San Francisco, CA. This position follows a hybrid schedule, with in-office work 3 days per week. Develop and own the lifecycle marketing strategy across email, SMS, push, and in-app channels Design, launch, and optimize onboarding, nurture, education, retention, upsell, and winback programs Identify and map high-impact customer touchpoints across the clinical and product experience Continuously test and optimize lifecycle flows through segmentation, messaging, timing, and channel experimentation Analyze performance using funnel, cohort, and LTV analysis to guide decision making Establish and maintain a strong CRM and marketing automation foundation, ensuring accurate data flows, triggers, and event tracking Partner cross-functionally with product, clinical, and marketing teams to ensure lifecycle messaging is accurate, empathetic, and on-brand Create clear, supportive, and high-performing lifecycle copy that simplifies complex concepts for customers Maintain high standards for deliverability, QA, privacy, and compliance in customer communications Provide regular reporting, insights, and recommendations to stakeholders Own and improve core lifecycle metrics including activation, engagement, retention, conversion, repeat usage, and lifetime value 3–6 years of experience in lifecycle, retention, CRM, or growth marketing Hands-on experience owning email, SMS, push, and / or in-app lifecycle programs Strong analytical skills with experience running experiments and interpreting results Experience with CRM or marketing automation platforms (e.g., Braze, Iterable, Customer.io, HubSpot, Klaviyo, Marketo) Excellent written communication skills with a customer-first mindset Ability to collaborate cross-functionally in fast-paced, data-driven environments Experience in healthcare, digital health, or regulated industries is a plus but not required Bachelor’s degree required
Job Description
Rainier Recruiting is partnering with a fast-growing, design-led consumer healthcare company that is transforming access to outpatient care. The company is seeking a Growth Marketing Manager, Retention & Lifecycle to own and scale lifecycle marketing programs that drive activation, engagement, retention, and lifetime value across the customer journey.
This role is responsible for building and optimizing automated lifecycle programs across email, SMS, in-app messaging, and other owned channels.
The ideal candidate has a strong background in lifecycle or CRM marketing, thrives in highly analytical environments, and is excited to use data and experimentation to create thoughtful, personalized customer experiences. Success in this role requires both strategic ownership and hands-on execution, with close collaboration across product, clinical, and marketing teams.
Compensation & Benefits :
- Annual salary : $100,000–$125,000 plus competitive equity
- Hybrid work schedule
- Comprehensive health, dental, and vision benefits
- 401(k) plan
- Paid time off and company holidays
- Additional wellness and ancillary benefits
Location :
Responsibilities :
Qualifications :
[job_alerts.create_a_job]
Lifecycle Marketing Manager • Santa Rosa, CA, US
[internal_linking.similar_jobs]
Are you a driven, outgoing professional with a passion for sales, marketing, and customer engagement? Do you thrive in face-to-face interactions and love the challenge of persuading and influencing...[show_more]
BioMarin is a global biotechnology company that relentlessly pursues bold science to translate genetic discoveries into new medicines that advance the future of human health.Since our founding in 1...[show_more]
BioMarin is a global biotechnology company that relentlessly pursues bold science to translate genetic discoveries into new medicines that advance the future of human health.Since our founding in 1...[show_more]
A leading marketing firm in California is seeking an experienced Director of Digital Marketing to develop and manage the overall brand strategy and digital initiatives.
The ideal candidate should ha...[show_more]
I'm working exclusively with a high-growth startup that is transforming the recruiting industry.They've already been trusted by some of the fastest-growing companies in tech, and now they're lookin...[show_more]
We’re offering a role for someone who wants to lead their own side-income project in their spare time.You’ll explore various proven side hustles, select the ones that fit your lifestyle, and run th...[show_more]
Launch Leadership : Define and execute a robust, scalable launch strategy for PCI Navigator working closely with sales, clinical, and regulatory teams.
Market Intelligence : Conduct in-depth market an...[show_more]
Heartflow is a medical technology company advancing the diagnosis and management of coronary artery disease, the #1 cause of death worldwide, using cutting‑edge technology.The flagship product—an A...[show_more]
Senior Product Marketing Manager – Interventional Cardiology (PCI Navigator Launch).Senior Product Marketing Manager – Interventional Cardiology (PCI Navigator Launch).
Heartflow is a medical techno...[show_more]
Friedman’s Home Improvement is seeking a hands-on Applications Manager to own, lead, and continuously improve the enterprise applications that power our retail, supply chain, and digital operations...[show_more]
We are seeking a dynamic Senior Director to lead brand strategy, communications, consumer engagement, consumer insights and innovation pipeline for our fast-growing CPG dairy business.This role wil...[show_more]
Senior Product Marketing Manager - Interventional Cardiology (PCI Navigator Launch).Heartflow is a medical technology company advancing the diagnosis and management of coronary artery disease, the ...[show_more]
K is headquartered in Novato California and is a wholly owned label of Take-Two Interactive Software Inc.Founded in 2005 2K Games is a global video game company publishing titles developed by some ...[show_more]
Director of Sales and Marketing - Senior Living Community.Full Spectrum Search Group is a full-service healthcare recruiting agency specializing in long-term care leadership and C-level executives....[show_more]
AtMarin City Health and Wellness Centers[MCHWC], we put our community's needs and those we have to choose to serve in our Clinics first.
We believe that every client interaction can make a diffe...[show_more]
A technology-driven home construction firm is seeking a Senior Product Manager to lead their Apps Squad, responsible for enhancing customer and partner digital experiences.You will own the roadmap,...[show_more]
Key Account Manager – Defense Market .United States (preferably near Northern California or Minneapolis–St.A global leader in precision-engineered interconnect and electro-mechanic...[show_more]
Unlock a New Career Path with Talent Find Professional.Talent Find Professional is searching for driven, motivated individuals who want more control over their time, income, and future.If you’ve ev...[show_more]
Brand Ambassador
Renewal by Andersen • Mill Valley, CA, US
[job_card.full_time]
[last_updated.last_updated_variable_days] • [promoted]
Director - Global CRM Business Strategy & Enablement
BioMarin Pharmaceutical Inc. • San Rafael, CA, United States
[job_card.full_time]
[last_updated.last_updated_variable_days] • [promoted]
Director – Global CRM Business Strategy & Enablement
BIOMARIN • San Rafael, CA, United States
[job_card.full_time]
[last_updated.last_updated_30] • [promoted]
Director of Digital Marketing — Hybrid SF Brand Leader
The HR Manager LLC • San Rafael, CA, United States
[job_card.full_time]
[last_updated.last_updated_variable_days] • [promoted]
Product Manager - Build the Future of Recruiting
TDA • Santa Rosa, CA, US
[job_card.full_time]
[last_updated.last_updated_1_day] • [promoted]
Side Hustle Project Lead
Finance Buzz • Hidden Valley Lake, California, US
[job_card.full_time] +1
[last_updated.last_updated_30] • [promoted]
Senior Product Marketing Manager - Interventional Cardiology (PCI Navigator Launch)
SalaryGuide • Santa Rosa, CA, United States
[job_card.full_time]
[last_updated.last_updated_variable_days] • [promoted]
Senior Product Marketing Manager, Plaque
HeartFlow, Inc • Santa Rosa, CA, United States
[job_card.full_time]
[last_updated.last_updated_variable_days] • [promoted]
Senior Product Marketing Manager - Interventional Cardiology (PCI Navigator Launch)
Heartflow • Santa Rosa, CA, United States
[job_card.full_time]
[last_updated.last_updated_variable_days] • [promoted]
Application Manager
Friedman's Home Improvement • Petaluma, CA, United States
[job_card.full_time]
[last_updated.last_updated_variable_days] • [promoted]
Sr. Director, Marketing
CLOVER STORNETTA FARMS LLC DBA CLOVER SONOMA • Petaluma, CA, US
[job_card.full_time]
[last_updated.last_updated_30] • [promoted]
Senior Product Marketing Manager - Interventional Cardiology (PCI Navigator Launch) Santa Rosa, CA
HeartFlow, Inc. • Santa Rosa, CA, United States
[job_card.full_time]
[last_updated.last_updated_variable_days] • [promoted]
Senior Director, Global Marketing Strategy
2K • Novato, California, USA
[job_card.full_time]
[last_updated.last_updated_variable_days] • [promoted]
Director of Sales & Marketing
Full Spectrum Search Group • Santa Rosa, California, USA
[job_card.full_time] +1
[last_updated.last_updated_variable_days] • [promoted]
Development and Grants Manager
Marin City Health and Wellness Center • San Rafael, CA, US
[job_card.full_time]
[last_updated.last_updated_30] • [promoted]
Senior Product Manager - Apps & Digital Experience
Homebound • Santa Rosa, CA, United States
[job_card.full_time]
[last_updated.last_updated_variable_days] • [promoted]
Key Account Manger - Defense Market
The Patriot Group • Rohnert Park, CA, US
[job_card.full_time]
[last_updated.last_updated_30] • [promoted]
Growth Strategy Advisor
Talent Find Professional • Santa Rosa, CA, us
[job_card.part_time]
[filters_job_card.quick_apply]
[last_updated.last_updated_variable_days]