Vice President of Marketing (Brand, Creative, Social)

Job Requirements

Sweetwater, the nation’s #1 online retailer of music instruments and pro audio equipment is seeking to add a VP of Marketing to our growing team.In this role, you will own brand, creative, influencer, and artist marketing for the organization and oversee a team of 25 people across brand strategy, social content, creative, marketing operations and communications.

Responsibilities :

• Develop and strengthen Sweetwater brand equity, creative positioning, brand architecture and social engagement through strategic planning and execution
• Identify and execute on top-of-funnel marketing opportunities to generate increased brand awareness as part of a larger, cohesive marketing strategy
• Ensure effective and efficient performance marketing strategy and tactics
• Oversee the Sweetwater “story” and brand identity in the market; assess current creative and provide brand refresh, as needed determined by consumer research
• Ensure consistent application of brand and creative across all marketing channels
• Consistently collaborate with other marketing leaders to measure and optimize performance of marketing programs across all channels
• Oversee development and execution of creative content, social media, communications, and events with in-house production team(s)
• Manage and build a capability for compelling communication across numerous styles, types and reaching various audiences
• Manage the brand marketing spend / budget
• Collaborate with other marketing leaders to Identify marketing and customer trends to determine new ways to maximize customer awareness, acquisition, and engagement
• Collaborate and clearly communicate with other members of the senior leadership team to ensure alignment and buy-in cross-functionally
• Train, manage and motivate marketing employees in innovative and strategic thinking to maximize individual and collective performance
• Collaborate with Chief Supply Chain Officer and SVP of BizOps to develop and implement a cohesive and effective integrated marketing strategy across all channels with clear goals that align with company objectives

Qualifications :

Sweetwater "Ideal" Team-Player

We function best as a unified team, so relocation to our state-of-the-art campus in Fort Wayne, IN is required. Interested and qualified candidates, please apply. We look forward to exploring your #FullTimeDream with Sweetwater!

Sweetwater’s culture is built upon celebrating the creative creation of music, which unifies people from all walks of life. Our individual differences make Sweetwater stronger as a company and a better place to work as we respect, learn, and grow from each team member’s unique perspective and experience. We have welcomed thousands of employees and their families from all over the world, and we invite you to discover why we consider a career at Sweetwater the full-time dream.

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