Paid Social Media Buyer

Paid Social Media Buyer

We're helping our client, a fast-growing beauty brand, find a Paid Social Media Buyer. In this role, you'll be a fundamental member of the team, driving performance marketing across paid social platforms and contributing to the company's mission of delivering effective, results-driven, and sustainable beauty products.

Responsibilities:

• Own end-to-end management of paid social campaigns across Meta, TikTok, and Pinterest, including strategy, execution, and ongoing optimization.
• Spearhead testing and scaling across emerging and experimental platforms such as AppLovin, Snapchat, Reddit, and others.
• Develop and execute incrementality tests to validate the impact of channels and inform investment decisions.
• Share platform insights to inform creative testing and asset development.
• Analyze performance data using attribution tools (e.g., GA4, Northbeam, PowerBI) and deliver insights to inform creative and media strategies.
• Own budget management and pacing, ensuring efficient allocation to drive customer acquisition and achieve ROAS goals.
• Collaborate cross-functionally with eComm, brand, wholesale, creative, and influencer teams to align on full-funnel performance marketing strategies and execute on brand campaigns and product launches.
• Drive and manage A/B testing for landing page experiences in collaboration with web and creative teams, focused on improving conversion rate and user experience.
• Prepare regular reporting on campaign results, test learnings, and growth opportunities.
• Manage relationships with platform reps and third-party vendors, ensuring alignment and access to new beta opportunities and insights.