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Field Marketing Manager
Field Marketing ManagerHeyGen • Los Angeles, CA, United States
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Field Marketing Manager

Field Marketing Manager

HeyGen • Los Angeles, CA, United States
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About HeyGen

At HeyGen, our mission is to make visual storytelling accessible to all. Over the last decade, visual content has become the preferred method of information creation, consumption, and retention. But the ability to create such content, in particular videos, continues to be costly and challenging to scale. Our ambition is to build technology that equips more people with the power to reach, captivate, and inspire audiences.

Learn more at www.heygen.com. Visit our Mission and Culture doc here.

Position Overview

We are hiring a Strategic Field Marketing Manager for the AMER region to build community-first event programs and deepen relationships with our core audiences. You will design and run a portfolio of intimate meetups, executive dinners, user groups, workshops, and partner activations that create affinity and drive measurable pipeline. You will also support Sales-Led Growth conferences such as MAICON and DevLearn, owning pre-event, in-event, and post-event motions that convert interest into meetings and deals. This role will start at a long term contract opportunity. You will partner closely with Community, Demand Gen, and Sales to hit pipeline and revenue goals.

Key Responsibilities

Strategy and Planning

  • Own the integrated AMER field strategy aligned to our community-led marketing strategy and demand gen priorities.
  • Build the annual and quarterly program calendar covering community events, third-party conferences, and regional campaigns.
  • Develop clear event theses, goals, target lists, offers, and success metrics for every program.

Community Programs

  • Design and execute repeatable community formats : customer spotlights, hands-on workshops, user groups, executive roundtables, and co-hosted meetups.
  • Partner with advocates to source speakers, venues, and audiences.
  • Deliver high-touch experiences that strengthen relationships and accelerate opportunities.

    • Conferences and Sponsorships

  • Lead SLG presence at events like MAICON, DevLearn, and Web Summit : booth strategy, speaking abstracts, demos, staffing plans, and onsite offers.
  • Own end-to-end event execution, including pre-event outreach, at-event scheduling, and post-event follow up with SDRs.
  • Negotiate packages, manage vendors, and ensure on-brand creative and messaging.
  • Map programs to target account lists in Salesforce. .
  • Partner with Sales and BDRs on invitations, 1 : 1 meeting setting, and post-event cadences.

    • Cross-Functional Collaboration

  • Partner with Creative on booth designs, swag, leave-behinds, etc.
  • Partner with Community on overall strategy to create feel-good moments with our key audiences and jumpstart a network effect.
  • Work with Product Marketing to align narratives, demos, and talk tracks.
  • Coordinate with Demand Gen on emails, nurtures, paid amplification, and content syndication.
  • Work with other companies for co-marketing moments and events.

    • Operations and Budget

  • Own budgets, timelines, and runbooks.
  • Ensure data hygiene, attribution, and UTM discipline across all programs.
  • Maintain a scalable toolkit : playbooks, outreach templates, booth kits, and venue lists.

    • Measurement and Optimization

  • Collect NPS on events
  • Report on pipeline contribution, SQOs, cost per meeting, velocity, influence, and ROI.
  • Build scorecards and dashboards in Salesforce and Looker.

    • Success Metrics

  • Attendee satisfaction
  • Net new sign ups from target personas
  • Net new qualified meetings and SQOs sourced from field programs
  • Pipeline created and influenced, plus closed-won impact
  • Meeting show rate and conversion from invite → attended → follow-up → SQO
  • Event NPS and repeat attendance from target accounts
  • Cost per SQO and ROI by program and by segment

    • Preferred Qualifications

  • 7+ years in field marketing, event marketing, or demand generation with direct sales partnership
  • Proven ownership of live and virtual programs from strategy and budgeting to execution and post-mortem
  • Strong community-building experience and has a track record of leading big events
  • Comfortable in Salesforce with a track record of converting metrics like pipeline, ROI, and MQLs into action
  • Experience partnering with Community, Creative, Sales, and Customer Success
  • Excellent verbal and written communication, vendor management, and on-site leadership
  • Strong presentation skills and comfort hosting roundtables or moderating panel
  • Willingness to travel across AMER as needed

    • Contractor Salary Range

    $10,000-$15,000 / month

    Please note that the salary information is a general guideline only. HeyGen considers factors such as scope and responsibilities of the position, candidate's work experience, education / training, key skills, as well as location, market and business considerations when extending an offer.

    HeyGen is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

    Join us at HeyGen and be part of a team that's making visual storytelling accessible to all!

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    Field Marketing Manager • Los Angeles, CA, United States

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