Retail Sales Director

Retail Sales Director

The Retail Sales Director leads a retail team focused on growth across Grocery, Convenience Retail, and Independent Channels, including national and regional chains. Overseeing Key Account Managers, this role is responsible for strategic planning, customer relationships, and execution to expand market share and enhance in-store performance for Coca-Cola Beverages Northeast. Committed to being the best customer partner in the industry, the Retail Sales Director builds collaborative, value-driven relationships and delivers solutions tailored to each retailer's needs. The Retail Sales Director also partners with Brand Partners to implement joint initiatives, maximize brand impact, and align promotional activities and merchandising standards across all retail channels.

Essential Duties & Responsibilities :

• Drive volume, revenue, and profit growth through a unified retail sales strategy across all channels.
• Align customer business plans with company priorities, brand strategies, and annual goals to maximize impact.
• Serve as senior contact for key retail partners, fostering alignment and joint value creation.
• Monitor category trends, shopper insights, and competition to inform strategy and identify growth opportunities.
• Lead, coach, and develop Key Account Managers to deliver excellence, strengthen relationships, and ensure consistency.
• Foster collaboration and alignment between Key Accounts and Sales Centers.
• Set expectations, assess performance, and provide coaching to support development and succession readiness.
• Drive sales, profit, and market share through disciplined pricing, promotions, and merchandising, guided by data and insights.
• Partner with Marketing, Finance, Supply Chain, and Operations to align on pricing, availability, and execution.
• Collaborate with KAMs and PRGM to manage budgets, spending, and funding while ensuring compliance and fiscal discipline.
• Oversee technology platforms including ASN, CAO, My Coke, Anaplan, Picos, and Photo Recognition.
• Represent the customer and channel voice across the organization to shape strategy and elevate retail execution.
• Requires overnight travel.

Job Requirements :

Benefits & Perks :

401K with Company Match, Health Insurance starting Day 1, Life Insurance, Paid Time Off, Employee Referral Bonuses, Fitness Reimbursements, Tuition Reimbursement, Employee Discounts, Scholarship Opportunities, and so much more!

About Coke Northeast :

At Coca-Cola Beverages Northeast, we start with great people and great brands, in that order. We unite around a winning workplace culture that respects all people, promotes inclusion, and inspires achievement. From the leadership team to all 3,400 of our associates in our 29 locations, we strive every day to bring our mission, vision, and values to life in the Northeast.

Equal Opportunity Employer Statement :

Coke Northeast is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and / or expression, status as a veteran, and basis of disability or any other federal, state, or local protected class.