Brand Team Lead - Minneapolis MarketGorilla Energy Drink • Minneapolis, MN, United States
Brand Team Lead - Minneapolis Market
Gorilla Energy Drink • Minneapolis, MN, United States
[job_card.variable_days_ago]
[job_preview.job_type]
- [job_card.part_time]
[job_card.job_description]Source, interview, and onboard Brand Ambassadors (BAs) Ensure all team members complete required background check Manage a team of W2 Brand Ambassadors Train team members on Gorilla Energy product knowledge Schedule and manage team activities effectively across the Bay Area's diverse communities Manage and organize storage unit for product and promotional materials Monitor and help maintain inventory levels at local storage unit Coordinate restock of product and promotional items Maintain equipment in good working order in the Bay Area's variable climate conditions Ensure proper storage and handling of all company assets Maintain detailed documentation of all market activities Create and maintain an active schedule of events Create comprehensive recaps after events Report on market performance and provide strategic recommendations Communicate effectively with company leadership and your BA team 2+ years of experience in marketing, event management, or team leadership Strong understanding of the Bay Area market and its diverse communities Excellent networking and relationship-building skills Proven ability to develop and execute marketing strategies Experience managing teams in a fast-paced environment Valid driver's license with clean driving record Knowledge of energy drink market and consumer trends Ability to navigate throughout the Bay Area and work across multiple cities Strong connections within the Bay Area skateboarding community Existing relationships within Bay Area tech companies, universities, and community colleges Experience with guerrilla marketing campaigns targeting skate culture and diverse communities Background in skateboarding, skating events, fitness, sports, tech, trades, or related industries Knowledge of Stanford, UC Berkeley, San Jose State, SF State, Laney College, City College of SF, and other educational institutions Event planning and coordination experience Beverage or CPG marketing experience Familiarity with the Bay Area's unique neighborhoods and diverse communities Experience with Bay Area events including Outside Lands, Folsom Street Fair, Chinese New Year Parade, Oakland First Fridays, and Vallejo Waterfront Weekend
Brand Team Lead - Minneapolis Market at Gorilla Energy Drink
Compensation : $35 / hour | Part-Time (Approximately 29 hours / week)
ABOUT THE ROLE
We're looking for a dynamic, results-driven Team Lead to manage our Bay Area market for Gorilla Energy, with a strong emphasis on connecting with the region's diverse skateboarding scene, combat sports community, outdoor enthusiasts, and blue-collar / construction worker communities. This part-time role (approximately 29 hours per week) requires someone who can build and manage a team, develop strategic marketing initiatives, and establish a strong brand presence throughout San Francisco, Oakland, San Jose, Vallejo, and surrounding communities.
ABOUT GORILLA ENERGY
Gorilla delivers great-tasting energy drinks packed with functional benefits—fueling the next generation of doers and risk-takers determined to make their mark. Powered by our proprietary Gorilla Ultimate Energy Blend, each can is infused with Natural Caffeine, Taurine, Acetyl L-Carnitine, Guarana, Ginseng, L-theanine, and B vitamins—all working together to enhance energy and focus. With 200mg of Natural Caffeine for a sustained, balanced boost, Gorilla Energy comes in five bold flavors : Ultimate, Mango Coconut, Watermelon Melon, Cherry Berry, and Kiwi Strawberry.
KEY RESPONSIBILITIES
Market Strategy Development & Execution
- Create comprehensive market schedules and manage implementation of all marketing initiatives
- Develop and execute both short-term and long-term market strategies across the Bay Area's diverse neighborhoods
- Lead guerrilla marketing efforts in high-value locations including skate parks (SoMa West, Lake Cunningham, Town Park), tech company campuses, construction sites, trade schools, community colleges, universities, outdoor recreation areas, and fitness centers
- Build and maintain relationships with local skaters, skateboarding teams, tech workers, skate shops, skating influencers, fitness professionals, businesses, blue-collar workers, university students, and outdoor enthusiasts
- Target key Bay Area neighborhoods including SoMa, Mission District, Oakland Downtown, East Oakland, San Jose Downtown, Santana Row, North Beach, Berkeley, Richmond District, Vallejo Downtown, and Mare Island
- Identify and capitalize on event opportunities including skateboarding competitions, amateur skate events, tech meetups, Stanford / UC Berkeley / San Jose State events, community college campuses, farmers markets, Vallejo / Oakland street festivals, and the Bay Area's vibrant cultural scene
- Educate potential customers about what makes Gorilla Energy different from competitors
Team Management
Inventory & Equipment Management
Reporting & Communication
QUALIFICATIONS
PREFERRED EXPERIENCE
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